Thank you for taking the time to read this post. I would really love to get an opinion about a business name for a US based brand that will be getting launched this summer. The brand is clothing based and related to skiing/boarding/general mountain town lifestyle. Tee's, caps, etc.
I preface this by saying I have been in the t-shirt business for many years and have developed some popular brands. None in the ski biz, which is ironic considering I have been on the snow for 25 years. So finally pushing one of my passions to grow an idea.
So anyway, my business partner wants to use the word "Alpine". Not sure of the exact brand name yet, but it will likely revolve around something like....Alpine tees, Alpine Clothing, Alpine life, etc.
Why? Well because the domains are available mostly. Anything else is taken or they want $10,000 for an unused .com name. Trademarks are also more available.
I think the word "Alpine" is not a strong word to describe someone who loves to ski and lives the mountain town lifestyle. There is where you come in as I would like your opinion. Does Alpine sound relevant to say someone who loves to ski or does it sound lame?
To me, it sounds like something in the mountains of europe.
Again, thank you for taking the time to read this and for expressing your opinon.