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Introducing the Mountain Playground Group - A nationwide collaboration of community, independent ski areas

post #1 of 14
Thread Starter 

MRA Launches the Mountain Playground Group

 

A nationwide collaboration of community, independent ski areas

 

FOR IMMEDIATE RELEASE

 

JACKSON, WY – January 14, 2016. Mountain Rider’s Alliance (MRA) has launched its latest initiative, the Mountain Playground Group, designed to assist community and independent ski areas to be more viable. The consortium of geographically diversified, like-minded ski areas will band together to reduce expenses while increasing efficiencies and profits. Since the 1980s, roughly 33% of US ski areas have gone out of business and up to 150 more are considered threatened by industry experts.

 

“Our organization has been studying the challenges facing smaller ski areas since 2010,” said Jamie Schectman, MRA CEO and co-founder. “The Mountain Playground Group is a solutions-based approach for standalone ski areas to work together and ensure a better chance of survival, as well as provide a layer of sophistication not commonly found at the smaller ski area level.”

 

Participating ski areas will participate in regular conference calls to share best practices, receive a tuning study, be evaluated for summer events, as well as examine expenses to identify opportunities for cost savings and achieving economies of scale.

 

Additionally, the consortium will create a joint marketing campaign designed to bring awareness to participating ski areas as well as the authenticity and uniqueness of soulful ski areas. To complement the program, the Mountain Playground Card will be sold at the introductory price of $29 for one year of savings. Cardholders will receive exclusive discounts to all participating ski areas as well as benefits on items such as ski and snowboard equipment, retail goods, vacation rentals, tours and more.

 

“Much like the craft beer industry has done a great job of bringing awareness to a niche market, the Mountain Playground Card will showcase community and independent ski areas, which also appeal to a distinct crowd,” said Schectman.

 

15% of all sales of the Mountain Playground Cards will be donated to SheJumps, a 501(c)3 non-profit whose mission is to increase the participation of women and girls in outdoor activities.

 

The Mountain Playground Group is currently composed of 5 ski areas in Arizona, Idaho, Maine, Washington, and Wyoming.

 

Mountain Playground Card Brand Partners include Wagner Custom Skis, Bosky Optics, CASA Tours, Powder Factory Skis, Coalition Snow, Rime Knits, Launch Snowboards and other innovative, socially conscious companies.

 

For more information on the consortium and cardholder benefits, and to purchase a Mountain Playground Card, visit http://mountainplaygroundgroup.com/.

 

 

About Mountain Rider’s Alliance:

Mountain Rider’s Alliance, LLC was founded in 2010 by passionate snow enthusiasts to bring the triple-bottom-line to the ski industry and has a proven record of assisting underperforming ski areas to be more successful. MRA is a leading voice and advocate for the importance of community ski areas.

post #2 of 14

Seems like a good idea to maybe share "best practices" or marketing strategies - but I wonder how the very different demographics and needs of the areas will be handled. And I guess we're several years from seeing what outcomes this may bring.

 

Anything that keeps areas open and profitable is good in my book though. 

post #3 of 14
They are certainly starting with obscure places.
post #4 of 14
Thread Starter 

Here is our newsletter

 

Mountain Playground Group July 2016 

post #5 of 14
Quote:
Originally Posted by soulskier View Post
 

Here is our newsletter

 

Mountain Playground Group July 2016 

 

The link is only showing page one of the newsletter for me, I'm not able to read about any of the stories. 

post #6 of 14
Quote:
Originally Posted by tylrwnzl View Post
 

 

The link is only showing page one of the newsletter for me, I'm not able to read about any of the stories. 

 

Working fine for me in Windows 8/Chrome.

 

EDIT : Note that it appears to be some kind of embedded PDF and you have to move your mouse around to get the navigation bars to appear, or use the right and left arrows to change pages. If you're on mobile, I have no idea how it would load/navigate.

post #7 of 14
Quote:
Originally Posted by dbostedo View Post
 
Quote:
Originally Posted by tylrwnzl View Post
 

 

The link is only showing page one of the newsletter for me, I'm not able to read about any of the stories. 

 

Working fine for me in Windows 8/Chrome.

 

EDIT : Note that it appears to be some kind of embedded PDF and you have to move your mouse around to get the navigation bars to appear, or use the right and left arrows to change pages. If you're on mobile, I have no idea how it would load/navigate.

 

I just opened it in Edge and now it's fine, but in Win 10/Chrome it didn't want to load the navigation tools for the PDF for me. I also have issues with like the tagging tools here on EpicSki with Chrome, it seems to be because my computer (Surface Pro 4) is also a tablet and it causes some weird behavior even though I'm running the full version of Windows 10.

post #8 of 14
Quote:
Originally Posted by tylrwnzl View Post
 

 

I just opened it in Edge and now it's fine, but in Win 10/Chrome it didn't want to load the navigation tools for the PDF for me. I also have issues with like the tagging tools here on EpicSki with Chrome, it seems to be because my computer (Surface Pro 4) is also a tablet and it causes some weird behavior even though I'm running the full version of Windows 10.

 

I'm on a regular laptop, but it does have a touch screen. And I have weird tagging behavior and problems with some other sites based on the touch settings in Chrome. Turning touch features off in Chrome usually fixes them. I guess without a mouse, that's not an option on a Surface Pro?

post #9 of 14
It worked fine in Mobile when I went to it, pages slid left if I recall. Chrome for Android.
post #10 of 14
Thread Starter 

You can also use the arrows to page forward or back. Thanks for your interest. 

post #11 of 14
Quote:
Originally Posted by dbostedo View Post
 
Quote:
Originally Posted by tylrwnzl View Post
 

 

I just opened it in Edge and now it's fine, but in Win 10/Chrome it didn't want to load the navigation tools for the PDF for me. I also have issues with like the tagging tools here on EpicSki with Chrome, it seems to be because my computer (Surface Pro 4) is also a tablet and it causes some weird behavior even though I'm running the full version of Windows 10.

 

I'm on a regular laptop, but it does have a touch screen. And I have weird tagging behavior and problems with some other sites based on the touch settings in Chrome. Turning touch features off in Chrome usually fixes them. I guess without a mouse, that's not an option on a Surface Pro?

 

I've got the keyboard case too. Didn't think to turn off touch for Chrome. Going to try that now. 

 

Edit: That was the culprit! Maybe now that I know what's causing it Huddler might fix it (3 years from now). 

post #12 of 14
Quote:
Originally Posted by tylrwnzl View Post
 

 

I've got the keyboard case too. Didn't think to turn off touch for Chrome. Going to try that now. 

 

Edit: That was the culprit! Maybe now that I know what's causing it Huddler might fix it (3 years from now). 

 

Well it's not just a Huddler thing... I've encountered several sites that have issues. Usually it's obvious when I click on something that should cause and action, and nothing happens. Though tags here are the first thing I figured it out on. :)

post #13 of 14

The lift ticket benefits seem to be all over the map.  Bald Mountain offers the cardholder free tickets all season and Hurricane Ridge offers a free ticket for the fifth person in a carload of five or more, others have various discounts and percentages off the price of day tickets.  I doubt that the lift prices at most or all of these places are extravagant to begin with, so the small discounts are not very significant to the day skier.  It does look like a significant resource for the small operators as an industry association, though.

post #14 of 14

Noticed in the newsletter that a few of the ski areas are banding together for insurance purposes.  So while they remain independent companies, their insurance rates can be lower because it's based on a larger base.  Anything that helps small non-profits and/or mom&pop ski areas stay open seems like a good idea.

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