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Newell Rubbermaid to go into ski business [buying Jarden, includes K2, Marker, Volkl]

post #1 of 20
Thread Starter 

Newell Rubbermaid to buy Jarden

 

Jarden is the company that owns Volkl skis, Marker Bindings and Marmont clothing amount other products.

 

It was announced on CNBC this morning.

 

Moderator note: threads were merged, thread title updated

post #2 of 20

Jarden has a complicated corporate history starting from a spinoff from Ball in 1993, with name changes.  Has been acquiring companies since 2002.  Buying K2 is what got Jarden into the ski industry in a big way.

 

From Jarden Wikipedia page as of 12/14/15:

In August 2007, Jarden acquired K2 Sports for approximately US$ 1.2 billion. K2 included brands such as MarkerMarmotRawlingsSevylorShakespeare, and Völkl under its umbrella.

 

Jarden Outdoors has a lot of brands.

 

post #3 of 20

That's surprising, I thought it would have been the other way around.  

Jarden's been a great stock.

Martin must want to retire.

post #4 of 20

Well the saga of cheap money has struck the ski industry again as Jarden was sold to Newell Rubbermaid to create a $16bn consumer goods company.  What is the future for the likes of K2, Volkl and Marker as they become just another brands inside of a huge corporate culture that manages 100 different consumer barnds?  What does Rubbermaid know about ski technology?  Not very positive about this development.   

 

While the is a business reality, the future of iconic ski brands is once again at stake.  As I read through the comments by both CEO's, the usual corporate jargon is used to describe how awesome the "synergies" of the new company will be, and that shareholders will enjoy better profits from the usual ability of the company to scale it's presence in "key areas." 

 

 

 

Moderator note: threads were merged

post #5 of 20

No ski boot companies on the list?

post #6 of 20
Quote:
Originally Posted by crgildart View Post
 

No ski boot companies on the list?


K2 and Full Tilt

post #7 of 20
Quote:
Originally Posted by wallyk View Post
 

Well the saga of cheap money has struck the ski industry again as Jarden was sold to Newell Rubbermaid to create a $16bn consumer goods company.  What is the future for the likes of K2, Volkl and Marker as they become just another brands inside of a huge corporate culture that manages 100 different consumer barnds?  What does Rubbermaid know about ski technology?  Not very positive about this development.   

 

While the is a business reality, the future of iconic ski brands is once again at stake.  As I read through the comments by both CEO's, the usual corporate jargon is used to describe how awesome the "synergies" of the new company will be, and that shareholders will enjoy better profits from the usual ability of the company to scale it's presence in "key areas." 

 

Moderator note: threads were merged

K2 was bought by Jarden in 2007 when it already controlled Marker and Volkl (see Post #2).  Jarden includes 120 brands.  Don't see that the sale to Rubbermaid is going to make that much difference, unless Rubbermaid decides to spin off the outdoor segment of Jarden.

post #8 of 20
Quote:
Originally Posted by marznc View Post
 

K2 was bought by Jarden in 2007 when it already controlled Marker and Volkl (see Post #2).  Jarden includes 120 brands.  Don't see that the sale to Rubbermaid is going to make that much difference, unless Rubbermaid decides to spin off the outdoor segment of Jarden.

 

 

That's kind of my point as what/why/how does two ski brands and a binding company fit into the business model of a large consumer products company whose synergies exist inside of different verticals.  It would seem obvious that some brands will be sold during the consolidation and I wonder how this impacts the ski entities.  After reading the transcript of the call, there is specific mention of leveraging the K2 name to other products that Rubbermaid owns.  No mention of Volkl or Marker.   Wondering if the same mentality applies to Volkl in Europe.  I really don't have good insight about the extend of Rubbermaids brand coverage/strategy in Europe, and some EpicSki members have mentioned the importance of Volkl in the European ski market.  But that said, the outdoor solutions group does compose a material amount of earnings for JAH, approx. 32% of annual revenue. 

post #9 of 20

Clearly the Outdoor Solutions group is not some "little" business group. 

 

post #10 of 20

Rubbermaid was a great company,  until Newell purchased them.

post #11 of 20
Quote:
Originally Posted by SHREDHEAD View Post
 

Rubbermaid was a great company,  until Newell purchased them.

What is Newell?  Or brands it owns besides Rubbermaid I might recognize?

post #12 of 20
Quote:
Originally Posted by marznc View Post
 

What is Newell?  Or brands it owns besides Rubbermaid I might recognize?

 

 

post #13 of 20
Quote:
Originally Posted by marznc View Post
 

What is Newell?  Or brands it owns besides Rubbermaid I might recognize?

 

Sorry for not including the image.................pretty big exposure in consumer products. 

 

post #14 of 20
Quote:
Originally Posted by wallyk View Post
 
Quote:
Originally Posted by marznc View Post
 

What is Newell?  Or brands it owns besides Rubbermaid I might recognize?

 

Sorry for not including the image.................pretty big exposure in consumer products. 

 


The fact that the image didn't show up the first time is a glitch in the software.  Already mentioned to Tyler.

 

So Newell was in office products and housewares, Rubbermaid was housewares, Jarden was housewares, then bought all sorts of stuff to get into the outdoor fun market.  I think I'll stick to just remembering what brand of skis I like without worrying about what corporation is at the top of their reporting structure.

post #15 of 20

These kinds of corporate "synergies" always remind me of this scene from 30 Rock (sorry for the poor quality - best I could find) :

 

post #16 of 20

^ I was actually thinking of that scene when I heard about Dupont/Dow Corning. 

post #17 of 20
Rubbermaid was one of the most respected and recognized brands in the 90's. But they screwed up by letting Walmart be there primary channel of distribution.
When petroleum based resins price increased on their domestically manufactured products,
Walmart refused a price increase, and introduced a lower priced offshore brand.

Rubbermaid went BK and Newell, a curtain rod manufacturer from Freeport, IL, purchased them, cleaned house and closed US plants.
post #18 of 20
Quote:
Originally Posted by marznc View Post
 


K2 and Full Tilt

 

so no ski boot companies on the list ;)

post #19 of 20
Quote:
Originally Posted by SHREDHEAD View Post


Rubbermaid went BK and Newell, a curtain rod manufacturer from Freeport, IL, purchased them, cleaned house and closed US plants.

 

now I'm really thinking staircase carpentry  :eek

post #20 of 20
Quote:
Originally Posted by marznc View Post
 
Quote:
Originally Posted by crgildart View Post
 

No ski boot companies on the list?


K2 and Full Tilt


Looks like Marker Volkl bought Dalbello in early 2015 so that's another boot maker on the Jarden list.

 

http://www.snowsports.org/industry-press-relea/marker-vlkl-announces-agreement-to-acquire-dalbello/

 

01/08/2015

 

Baar/Straubing (January 7, 2015) — Marker Völkl, a leading global manufacturer, marketer and distributor of alpine skis, snowboards, bindings, ski apparel and accessories, announced today that it has entered into a definitive purchase agreement to acquire the Dalbello Group, a family-owned Italian business that has been producing pioneering and well regarded ski boots since 1974. The transaction extends Marker Völkl’s brand and product portfolio and secures synergies for further innovative development while creating cross selling opportunities.

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