Popular management strategy of the day favors consolidating multiple positions in to fewer positions, especially in the aftermath of mergers and acquisitions. The suddenness seems to indicate there may have been another factor or new conflict of interest called out. But, from the day the site was sold I had been expecting veteran folks here to be gradually phased out and the slack picked up by in house MN folks going forward. It's just how most firms roll these days and can't say that I blame them. After all, they OWN "Epic" so it is their full right to make "epic" fit their definition instead of what it once was in the past.
Is that a bad thing? Perhaps for those that were here more for those that are being phased out and others that are only here to hang with the old guard. But, the churn of new folks joining at a rate fast enough to keep things rolling for a few more years. Long term though I don't see forums like these (any hobby or discipline) doing as well as they did five years ago. Times are changing faster and faster.
I think the person who probably wants that the least is Heather herself. I think it might help if the community realized that OnTheSnow from an operations stand point (meaning all the technical, advertising, social media, etc.) is just her. And she also manages the Ski Report app. I know that the fact we're owned by Mountain News Corporation makes one think of an office full of people, but there are only really two or three people there that have any involvement with EpicSki (Heather plus their marketing team). This idea of a corporate take over just doesn't make sense based on the fact that there are no people there to take over.