Thank you for using the words "BOOTech" and "hit it on the money" in the same sentence. Even at the high end, it is still the ski business. You are in it for the love, not the money
It is often said that the best way to make a million dollars in the ski business is to start with two.
So instead of quibbling over how much service should come with a boot at what price. Here is a different perspective.
The average consumer in the US last year paid a little under $300 for new ski boots. This covers the whole market, where the low end is large and the high end is small.
To use a number, let's say that a high end product, with all the fixings, orthotic, canting, and lifted costs $1000.
Assuming each boot has a service life of 200 ski days, the $300 boot will have cost $1.50 per day to have owned and the $1000 boot will have cost $5 per ski day. Not considering that the orthotic and the knowledge gained can be reused in the next boot. In my shop, that accounts for roughly 1/3.
The $300 boot will be a low end to mid range boot (probably at least one size too big) and will only ski so well no matter how well you ski.
The $1000 boot if well executed, can be a game changer.
Now consider the daily cost of your average ski vacation, or if you live close to an area, your average ski day. Amortize your ski pass. Then consider the potential impact that your ski boot has on this experience. For those of you who only think in terms of comfort this may seem like a lot. Those of you who have stood correctly in ski boots you know what I am talking about.
Yes, I know $1000 is a lot of money for plastic shoes and it comes all at once. That $5 coffee you drink on the way to ski each time, or the $5 beer you drink afterwards, or the $5 hamburger (never mind), or the parking that's once a time.
All of these things cost more per diem and have nowhere near the potential impact on your experience.
I would go so far as to say that short of a problem with an airplane, no other single component has a bigger potential impact on your ski trip than your boots.
So, does everyone need to spend $1000 on ski boots? No, of course not. Can $1000 ski boots represent a good value ? Absolutely.
Unless, of course you are opposed to "buying a better turn" on some sort of ethical basis.
Feel free to discuss this amongst yourselves.