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Brand Loyalties, Aversions and Misconceptions how do they start?

post #1 of 17
Thread Starter 

..and how do they end? I only have a XXXX foot. I only ski YYYY skis. I used to ski only ZZZZ bindings but won't now. is it good? Is it Bad? Is it about consistency? Manufactures spend good money trying to figure it all out how to their name in the forefront at the time of purchase. 

post #2 of 17
I think most of us would rather be skiing than spending time shopping. It narrows the choices and makes it easier to just get it all over with and get back to skiing. The "change" comes when something is "not working".

In my case, I was a Salomon fan because they were my first step in bindings and it was such a transformation that I such with them... Until three sets in a row had toe issues and I ended up having to replace the binding before the ski. Moved to Marker for the next several and now mad at the Griffon for being so squeaky and needing constant tweaks to shut it up. Will be changing brands again in future.

Boots. Was a Raichle foot until they disappeared and became a Head foot before the Full Tilt replaced them. Will be sticking with Head. They fit. With almost no fuss, right out of the box. Why change?

Skis. Not quite as loyal here. Have had Kästle, Dynastar, Salomon, K2, Rossignol, Nordica, Fischer, and others. But admit to having owned way more K2's (5 pair). Not a Volkl fan. This is where the current ski and its pluses and minuses play a huge part of the next ski brand. Durability, price, and personality being the biggest factors. I'm never going to pay $1000 or even $600 for skis. I can say that because I'm on a fixed income and the day it costs too much to replace the current skis is the day I either hang them up or stop worrying about how many days are on them. So, if K2 suddenly decided they are going to be a premium-priced ski, I'm on to some other brand. I'll vary my technique before I'll stop being price conscious.

On the other hand, the price of a locker has skyrocketed here so much I've proved I'm more flexible about that item. If they keep it up, though, there will come a tipping point until my pass is free.

The pass and locker have less competition than skis. Not many choices in the pass and locker. Tons of choices on skis!! So, to reduce the amount of analysis paralysis, I have a limited number of brands I pay attention to. It's nice to know I can move on, but most are ignored until I want to move on.
post #3 of 17

I think that on a certain level brands give someone peace of mind about what they're buying, that it's a good product.  In my experience, 80% of people pick a brand because it has a certain reputation, 10% of people can understand the differences and 10% can actually feel the differences.  Marketing goes to the 90%..the 10% can't be fooled.  And they'll buy whatever brand works for them.  To a degree, branding is good..it does give you some confidence you're not buying junk..but not always.

post #4 of 17
I'm very barnd loyal to Elan skis and Dalbello boots.

Elan is too big to be small and too small to be big. It survives through technological innovation and quality.

I bought my first pair 5 years ago. Elan was one of the very few companies offering a traditionally cambered frontside carver. With waveflex tecnology, tradional abs sidewalls, one sheet of metal and an all black sintered base it is just fantastic.

I'm loyal to Dalbello because of Cabrio design and dynalink. My AT boots are Scarpas and they have a similar cabrio design. A breeze to get on and off.
post #5 of 17

Brand Loyalty. Over the years, I've ridden a bunch of Rossi's, but there's certainly been some black periods when their skis did nothing for me. Currently, I think 5-6 makers are pretty much nailing their design briefs. I wish one would move their production elsewhere. Boots are different. So long as the last is the same from year to year, I generally stick with that boot regardless of what label's on the side. For now, it's the Head Raptor boots. It's theirs to screw up. :)  I know what my options for 'plan B' are. 

post #6 of 17
No brand loyalties. The brands I have skied have changed as my skiing has changed. I go to demo days every year and ski as many different brands as I can to experience what is out there.

However, last year, I did keep going back to the Kastle tent.
post #7 of 17

It seems like most brand loyalties start with whatever the first good experience you had with a product. First ski pass we bought in Colorado was the Epic local pass and spent most of our first year at Breck.  Been other places had other passes but they are always are go to.

post #8 of 17
Quote:
Originally Posted by Philpug View Post
 

..and how do they end? I only have a XXXX foot. I only ski YYYY skis. I used to ski only ZZZZ bindings but won't now. is it good? Is it Bad? Is it about consistency? Manufactures spend good money trying to figure it all out how to their name in the forefront at the time of purchase. 


This is a lot like your 5/22/15 post so this is something you obviously care about.  The human condition that is subject to advertising, celebrity endorsements, history with products and just the effect of good sales people. Examples maybe the following:

 

1.  You read ski publications they have most of the manufactures pushing their wares with great photos, beautiful people and exaggerated claims and soon your looking at that companies gear.

 

2.  Someone wins Gold Metals, World Cup or what ever and that celebrity is holding up their ski and your looking at that manufactures product.

 

3.  I will never buy a Solomon binding again because I had S 727 heels explode so I now ski on Tyrolia or Look.

 

4.  You shop at a ski shop that has good sales help, they have made good suggestions before and you have built up a trust with a sales person and you keep going back.  I had customers that would only by their boots from me because after they were successful with my recommendation they became repeat customers.

 

This is research that equipment manufactures use all the time to get customers, but one mistake they make is warranty support they are not the greatest at fixing their warranty issues.

post #9 of 17
Very loyal.
Skis - for me it is either Elan or Fischer. In possession of other brands in addition to my "go to" ski but usually end up skiing them few days and adios. Liberty is on the deck ...
Boots - long time Fischer, switched to Atomic last year and happy so far. Fischer Vacuum with their price/process drove me away.
Apparel - last few years Norrona and Eider, Stoic was brand of choice with quality/price ratio but they are gone/reduced offering. Bombproof, Fit, Warranty, Design and Price are the attributes of apparel that I am looking for.

Helmets - Giro, fits my head.

Gloves -Hestra, great quality and great warranty claim/response keeps me loyal.

Bindings - HEAD/Tyrolia, never an issue, reliable, this coming winter will try Salomon STH - on "experimental" skis.

Eyewear - Smith, for some reason the only brand I had no issue with fogging - might be a shape of my head and helmet combo. Vuarnet - nobody gets close to their mineral lense technology .

Base layers - Stoic Merino tops, great price point, no itches, bottom NIKE if needed - comfortable.

Contact lenses Accuvue.
Edited by goranmilos - 9/24/15 at 8:31pm
post #10 of 17
I probably have some brand loyalty, after all I work part time in a ski shop. I tend to like Nordica skis although I had never been on a pair until about 4 years ago. This year I'll have three pairs of Nordica skis(no Enforcers though), and one pair each of Atomic, Head and ON3P. In the past I've skied Rossi, Volkl, Head, Hart, Olin, and some others whose names escape me. I prefer cabrio boots and am currently in Full Tilts, but I'll be spending some time in Head Hammer 110s also this season. I have no loyalty at all for bindings. I've had Marker, Salomon, Look, Atomic and the Billy Goats will have AAAtack13s. The only binding I ever had trouble with is no longer made. I've always liked Smith helmets until I tried on the Salomon Custom Air helmets. It was time for a new helmet anyway so I'll be using a Salomon Prophet Custom Air for the next several years.
post #11 of 17

I don't think there is any such thing as a misconception - in the eyes of a consumer perception is reality and all that jazz.  

 

Thinking rationally there is absolutely nothing about a VW that is different from a week ago yet that probably hasn't stopped millions of owners being soured to the brand , joining class action lawsuits designed to kill the thing they love before the actual harm is even clear etc etc.  So their misconceptions or worse case predictions clearly prevail over facts.

 

Re skiing, speaking as an enthusiast it takes time.  I now know to go with whatever boot a trusted bootfitter tells me to - it wouldn't matter to me if that brand were called "Big Donkey's Dong" (OK subversively I might quite like that brand).  Bindings - not about brand it's about metal content and design.  Skis it's all about feel.  Plenty of skis I like but some I've liked but would never pay anything like MRP for (looking at you Kastle).  If I had a policy on skis I'd like to reward innovation and a bit of flair with my business but that doesn't mean looking for a disintegrating indie stick over a bomber quality mainstream brand.  I'm also fortunate in knowing enough people on the techy side of the business who can tell me what cores are made from toilet paper and what are built to last 200+ hard days.  Now that sort of destructive testing isn't really a feature of the industry and it doesn't matter to those who get 5-15 days a season but it should IMV be a feature which real skiers are drawn to.

post #12 of 17

For me, my brand loyalties come out of experience, and they're pretty fleeting. At one point I was loyal to Salomon skis, because I loved the 1080 model line, and it worked perfectly for what I wanted. But that loyalty died as the designs changed. Now I don't have any particular loyalty to any ski brand. I'm fairly loyal to Rossi/Look bindings at the moment, because of a good price point and good function. When the designs move along, I may change my mind and move on to another brand. Boots are Lange, because they work best for me. I've tried different brands, and found I prefer Langes. I might move away from them some day, we'll see. 

post #13 of 17

I bought Lange XL1000 boots in 1978 and they leaked right out of the box. I then applied the standard duct tape. They should have sold the boots with duct tape. There was a recent thread about current Langes still leaking. I will never buy Lange.

http://www.epicski.com/t/122628/lange-rx-130-leakage

 


Racing at Hunter Mtn, NY, 1983. Note the custom tape job.

 

post #14 of 17

I've said I'll never buy a pair of salomon skis ever again, the couple pairs I had in a early 00's wore out WAY too quick.  Probably won't be buying any solomon product now that the STH16 steel (binding) is out of production.

 

Big fan of Head, Elan and Stockli traditional sandwich skis.

post #15 of 17
Quote:
Originally Posted by x10003q View Post
 

I bought Lange XL1000 boots in 1978 and they leaked right out of the box. I then applied the standard duct tape. They should have sold the boots with duct tape. There was a recent thread about current Langes still leaking. I will never buy Lange.

http://www.epicski.com/t/122628/lange-rx-130-leakage

 


Racing at Hunter Mtn, NY, 1983. Note the custom tape job.

 


 Had the same boots. Some duct tape... no big deal. Every boot I recall on the race hill (which were basically either your Lange or a Nordica GP) had duct tape on them. Breaking off the front buckle once every week or so got old though. Your loss though vis a vis the current product. And the Blizzards of that era? I bent three pairs in two days. Didn't ski Blizzard for years, but now have three pairs in the closet. 

post #16 of 17

I have duct tape on my Tecnicas, too. Now it's just more exciting than the basic silver, at least.

 

 

post #17 of 17
Quote:
 
Originally Posted by markojp View Post

 



 Had the same boots. Some duct tape... no big deal. Every boot I recall on the race hill (which were basically either your Lange or a Nordica GP) had duct tape on them. Breaking off the front buckle once every week or so got old though. Your loss though vis a vis the current product. And the Blizzards of that era? I bent three pairs in two days. Didn't ski Blizzard for years, but now have three pairs in the closet. 

 

I am happily using Salomon boots now and for the past 15 years. I was using Dachstein before they disappeared.

I broke 2 pairs of Heads and bent 1 pair of Atomics in one season and that lead me to Blizzard<img src=. I used these for 2 season and then sold them.


Edited by x10003q - 9/25/15 at 1:28pm
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