people should tip when they feel like it. They should not be ostracized for not tipping for any reason that suits their fancy. We should not solicit tips, but ski resort management should communicate to customers that tips are appreciated, so that clients know its somewhat customary...which it is. Ski instructors do not get enough pay without it. Much the same way, the minimum wage for waiters and waitresses is lower then everyone else because of the tip expectation.
if resort management had some form of communication, like a printed line somewhere that tips are appreciated, I do think more clients probably would tip, because most people do want to do that when they perceive that they received good service. Ski instructors should not have to do that solicitation, and should not do it either, it makes us all look like beggars, there is a huge difference between resort management informing the public that tips are appreciated, versus the instructor themself having to hint around about it. A tip should never be considered part of base pay, that defies the whole point of it. A tip is like a bonus. We should not be blindly tipping ski instructors, nor waiters and waitresses for that matter, without regard for the service we received. If that is how its supposed to work, then resturants and ski resorts should just raise the price of the lesson and/or charge the gratuity to the client for us always.
In other words, its either part of our expected base pay, or its not. The whole purpose of the tipping system is to make it based on merit...like a bonus. That means the customer needs to feel that the bonus is deserved...and every customer will have their own idea about whether it was deserved. For some like JASP it might be that the food has to be out in time or else no tip. Ok. for others it may be whether the waiter/waitress smiled enough, who knows....everyone is different...and that's perfectly ok. That is capitalism really. 100 years ago I worked as a waiter in a nightclub type of place, in college. The biggest tip I ever got was when I tripped and spilled a platter full of strawberry daqueri's all over this beautiful girl in a pure white summer dress. I felt absolutely awful and humiliated....did everything I could think of to try to help them. they watched the show, felt bad for me and gave me an awesome tip to let me know not to worry about it. Hey...everyone is different about what will motivate them to give a bonus....and that's fine..
the problem is when the client/customer does not even know that this bonus structure is part of the expectation by the person giving the service. This is sometimes the case with ski instructors. Some customers don't even know its customary to tip. They might be thrilled with the service they got, and not even know that the instructor made a very small percentage of what they paid and that its customary to give a bonus if they are happy with the service. I find that particularly true to be the case with lower level students, particularly kids..where the parent hasn't been around long enough to know the instructor could really use a tip if they like what their kid got. We should not have to tell our clients how little we make or other pathetic ways to get them to give us a tip. Resort management should be informing them that tipping is part of the expectation if they like the service.
But a tip should never be, in my opinion, automatically assumed. It should be a bonus based on merit. If not, then the resort should be charging more and paying more.