I wonder how much each of those manufacturer's paid to have their specific product listed...
I know, for me, that Giro helmets simply don't fit. I'd like these types of articles a lot more if they listed the basic things you need and what qualities you should be looking for. i.e., helmets should fit securely, skis should be in the 75-85mm waist range to promote learning, boots should be purchased from a knowledgeable fitter, etc.
Instead, they're always the same: this helmet, this ski, this boot, etc. I'm sure everything they list is a fine example, but no single product out there is the "be all end all".
But telling people what they should look for in a product doesn't fit in with the "just tell me what I need to buy" mentality that seems to be prevalent today. So we're left with space-filler articles like these that really communicate nothing.