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Fitness industry Update on Sports Conditioning

post #1 of 2
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Was at the personal trainers conference in Baltimore this past weekend. Not that much new under the sun, but a few interesting things.

A major focus in the fitness industry, is to get our clients involved in some sort of sport.


In the past, most fitness goals involved vanity. Not that there is anything wrong with that. But the problem is, vanity is a never ending cycle, in terms of fufillment. There is always that "extra little inch right here" that people want to lose, and in many cases, that's not always possible.

Sport puts a time line on fitness. You train for a race that starts on a specific date. You train for ski season. Someone may say that they want to lose 10 lbs. by such and such a date. But if they go off schedule, no big deal.

You cannot put off the date of an athletic event, or an athletic season! So having a sport makes people more focused in their workouts.

A major focus is now on the "aging baby boomer market". Boy do I HATE that phrase! many boomers have been extremely active in fitness since the early 70s, so they do not have the health and weight problems associated with aging that the previous generation had.

But unfortunately, in some cases, people who are extremely fit, and follow a reasonably healthy diet may still experience some weight gain in their mid 40s. In SOME cases, fitness FANATICISM can lead to auto immune disease. One of these is hypothyroidism, that hits some women in their 40s.

Having a sport gets people's minds away from obsessing on weight gain and the muscular definition of individual body parts. Coming into work and showing off a Nastar medal, or even telling your co workers that you rode the chairlift for the first time is a TANGIBLE accomplishment.

Another factor, is the family. Instead of "Mom, Dad, Honey, when are you going to stop spending so much time at the gym and more time with us", the whole family plans a ski trip together.

A good way for ski areas to capitalize on this, would be to visit a local gym, and offer to explain to trainers what muscle actions are used in skiing. have teachers set up ski conditioning classes in the fall, that culminate in a club trip to a ski resort, where students take ski clinics set up by you and a few collegues.

Most of the sports conditioning faction of the fitness industry is involved in "throwing" sports. There needs t o be more feedback from the snow sports industry.

More trainers have been communicating with coaches. It has been found that it is a really bad idea try to mimic a sport pattern using EXTREMELY heavy weight. Sets up awhole pattern of incorrect recruitment.
Gee, I could have told ya' that!

Bosu is becoming very hot this year. Sort of like a half ball, so you can stand on them . The US ski team trains with them.

The Fitter is also being used a good deal. If you look around the room, you can tell who's a skier, who's a boarder. Girls who do no snow sports automatically sit way back! HMMMMMM! Someone told me that if you do the Fitter with you feet flexed, its good training for powder.

I'll have to think about that.

I picked up something made by the dynadisk people. Its shaped the the foot ramp of an elliptical, but there is an attachment in the midddle. A knob contrlos how much air you have . If you want foot and ankle strength, you fill it without alot of air. If you want to work for balance, less air.
Its pretty cool!
post #2 of 2
Good points about sport and family. I grew up in a skiing family, so i spend more time with mu folks than kids my age.
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