Here is the "sort of" part: For 2014-15 Sun Peaks has added 500 acres of expert terrain making it the second largest ski resort in Canada. So as an advertisement promotion they had Ski Canada wrap a 3" wrapper around the magazine with a prominent photo of my former boss from Elevation ski shop, Bryn Fell, skiing the pow in the new Gil's Hill area. He is wearing my Patagonia jacket; a garment that to my surprise has garnered unsolicited comments from both men and women.
So I go into a BCAA store in Kamloops today to by some insurance and there on the wall is a poster proclaiming that if you by home insurance you get a free Sun Peaks lift ticket and guess who they have another pic of skiing the pow in my Patagonia jacket again? Way to slay it Bryn.