Originally Posted by ptex1
Im suprised they are starting the hype this early. Plenty of shops have plenty of this years blizzards on the wall to sell.
Edit: wasn't talking about the skis above specifically, but the industry in general. It has been a sore spot for a long time with many of us trying to sell skis for a living!
Whether a ski works well or not, everyone wants the latest and greatest it seems. More often than not, an update can be just an update for update's sake. Sometimes, a step forward. Sometimes, a step back. Some love the old design, Others are much happier with the new design. The case with pretty much any ski you could name. Agreed though, by ski companies hyping the new product so early, it just devalues the current stock. With the internet, everyone can compare and find out what is coming out, and price shop. And who is going to pay retail for a ski that can be had in a slightly different graphic in last year's model at 50% off? Or, when a ski is up for a re-design? In the bike world, they typically hold off on announcing a replacement product into late July, once the peak sales season is well past. And start shipping the new bikes September 1st. It works much better; no expectations for 50% off deals on the old stuff, as it is limited availability by then anyways. Maybe 15% off. And often they keep the old design and move it down the food chain, as a price point model.
What I would like to see ski companies do is cut pricing or add discounts on skis being shown the door that season. Make that $699 ski a $499 ski, move some stock, get ready for the new model to be arriving. I think that makes sense, as dealers place their orders 8 months before taking delivery, and don't know what is on the horizon. By the time the skis arrive and have been put out on the wall, rumors are circulating as to what is going to be replaced/changed. At that point, it is a tough sale.