Well, we're all different, but no kind of marketing has ever made me want to drive anything. It's all in how it drives, utility, and what it costs, for me.
But I agree about the swagger wagon nonsense. The first time we saw that ad, I looked at my wife and said Toyota should have given me half that marketing budget to do nothing, kept the other half, and ended up ahead in terms of both budget and sales.
Well, thats marketing for ys, I thought it was pretty good. Since it was just a Youtube video and wasn't used in ads, I doubt it cost too much. The campaign that was directed towards our generation (over 45 and empty nesters) was the Venza about how they were always out and Gen X'ers didn't know where they were.