Originally Posted by moderntease
I was a skier, but I haven't been in several years. However I do plan to start back up this season.
I'm an advertising and design student at SCAD, and I'm working on concepting a Facebook App for Atomic Skis (it's all student work, no relation to actual Atomic). But I want to get make it realistic, and actually be something that would be useful to skiers. So any input as to what kind of app you might actually use is appreciated!
However, I'm also working on a general campaign with the core concept of "Atomic helps you to ski better," so any general input on what contributes to a better skiing experience helps.
Concept(ing) should not be a verb. Molest nouns at your own risk! Seriously... for those of us who actually ski we're already put-off by someone outside the field thinking they're going to jump in and design a useful, functional application (beyond what already exists; there are many) that will help us with our skiing. You know the adage: "If the designer even used this thing once, he'd know that X doesn't work, Y is a terrible approach, and Z doesn't make sense." So when the marking-business-speak jargon comes in, our sensors go on high alert. "Oh, so you're going to synergize my socio-equipment cardiovascular index with variable-heart-rate training projection as you're concepting the ski-app space as evidenced by your A-B-testing of a modular approach?" Hmmm, that's going to help me out on the snow...
If there's an app that is trying to tell me that some given brand makes me ski better (Atomic... blah blah blah)-- I already know it's BS marketing at its worst. Maybe it will work on the noobs, but any half-decent skier knows that while appropriate equipment (and fit) can help, there's no one company that has the monopoly on good ideas. And that while equipment can help at the margins, the difference between modern products/brands A and B are no replacement from the basics: skill, physical shape.
Here are my problems (to which I'd love solutions) when it comes to skiing: high prices at lifts, finicky process of getting boots to fit right that might involve iterations of fitting/trying on the slop, inability to cheaply try out dozens of skis to find the perfect pair, lack of endless powder that's safe enough to ski and yet not tracked, minimizing avalanche risk/death/maiming at an affordable cost, the perfect boot-binding that does all I want for alpine/touring.
There's nothing I find myself wanting when it comes to skiing apps. I already have snow reports/mountain reports (bergfex), I already have powder alerts/stoke (powder quest), I already have stats (alpine replay or whatever... got boring almost right away... I don't care about stats I care about skiing), I already have tour-route planning databases (Bergtouren). I generally only use Bergfex (for weather reports) and Powderquest (when I can't go skiing and I wanna see pics).