MT. ASHLAND PARTNERS WITH MOUNTAIN RIDER’S ALLIANCE
Mt. Ashland partners with Mountain Rider’s Alliance
ASHLAND, OR – November 4, 2014
The Mt. Ashland Association and Mountain Rider’s Alliance (MRA) have announced a partnership, effective immediately. The partnership will help both organizations accomplish their shared missions of creating and supporting sustainable community-oriented ski areas.
MRA’s CEO and Co-Founder Jamie Schectman, who has been serving as a consultant and interim marketing director since July, will stay on as the ski area’s Director of Sales and Marketing. Schectman previously served as Director of Marketing at Mt. Abram, MRA’s prototype Mountain Playground, in Western Maine. Since MRA began working with Mt. Abram in 2011, skier visits have risen 35%, revenue has increased by 20%, a large solar array has been erected and a successful rebranding has been completed.
Mt. Ashland, located in the Siskiyou Mountains of Southern Oregon, is bouncing back after last year’s challenges associated with not receiving enough snow to operate. As a result, the board of directors has been revaluating and restructuring the organization.
“Between our new General Manager Hiram Towle and Jamie, we have two passionate, experienced leaders who will be pivotal in charting the future success of Mt. Ashland,” said Lisa Beam, Board President. “We have already made some great strides and experienced a noticeable uptick in communication, community engagement, and renewed enthusiasm.”
“MRA is both honored and excited to be working with Mt. Ashland. The ski area is rich in history and has a passionate community that is eager for a new direction,” said Jamie Schectman. “With 300,000 residents in the region, there is a tremendous opportunity to grow winter and year-round activities. Our goal is to help ensure Mt. Ashland remains a valued community asset for future generations.”
About Mt. Ashland:
Mt. Ashland Ski Area has served the Southern Oregon and Northern California communities since 1964. It has been owned by the Mt. Ashland Association, 501(C)(3) non-profit organization, since 1993. The ski area boasts 4 lifts, and offers 1,150 vertical feet and 220 acres of skiable terrain.
About Mountain Rider’s Alliance:
Mountain Rider’s Alliance, LLC was founded in 2010 to introduce a new model to the ski industry. In addition to managing the Mt. Abram Ski Area in Maine, MRA is working with the Antelope Butte Foundation, Wyoming to reopen their community ski area as well as in the permitting process with Manitoba Mountain, to create a sustainable ski area on Alaska's Kenai Peninsula. The organization’s goal is to create a geographically diversified portfolio of like-minded, community-focused Mountain Playgrounds that will reduce expenses while increasing efficiencies and profits.