Originally Posted by sibhusky
So, who was the sponsor for that Norway footage? Just wondering, as I clearly missed it. And the Mt. Olympia footage.
Did not see that movie, so I cannot comment, but traveling around the world and filming ski movies is extremely expensive and the production companies try to get as much free lodging, heli time, meals, equipment, etc, set up before they start. Many places try to promote tourism, and what better way than to have beautiful scenes of their resort, town, country, parks, etc. appear in movies that will be seen internationally. Of course some of it is actually local color to tie the skiing to the cool places they are filming, but my point was that a good portion of it is very intentional and not just for "color."
At the start of ski movies they usually list the sponsors, and at the end there is always a "thanks to" list for those who contributed something besides money, but they also usually get product placement, and I would guess that sometimes that product may be a country's tourist attractions.