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Squaw Valley/ Alpine Meadows Rescind $1 Gold Pass Offer

post #1 of 13
Thread Starter 

According to the Reno Gazette Squaw Valley/Alpine Meadows accidentally offered it's $809 Gold Pass for just a $1 "donation" on their website last week. The offer was a mistake, and removed as soon as it was discovered, but several customers purchased their season passes for just $1. However, when they went to pick up the passes at the resort, they were told it was a mistake and the deal would not be honored. Instead they were offered the $809 passes at a discount of $310 for a final price of $499.

 

Squaw Valley/ Alpine Meadows Rescinds $1 Gold Pass Offer

 

Do you think Squaw/Alpine should have honored the original price of $1 ?

post #2 of 13

Aren't we past holding peoples feet to the fire? It was an honest mistake and they made a fair concession to make up for it. 

post #3 of 13
I think they should have offered them passes for the regular price of $809.
post #4 of 13
hmmmm.... I wonder what Alex Cushing would have done... Lol....
post #5 of 13

I'd agree with Philpug .... but only because I didn't get in on it :D

post #6 of 13

I bet if those people accidentally clicked a button that charged them $1809 instead of the $809 they would expect the resort to fix the mistake.

 

Everyone is looking to win the lottery.

post #7 of 13
Thread Starter 

Sales contracts only become binding at the time of delivery, not at the time of payment, so Squaw was within it's legal rights to refuse to honor the $1 price tag.

 

Corporations exercising their legal rights doesn't always sit well in the forum of public opinion. He is a regular guy who thought he had a great deal and then had it taken away from him. Companies do run teaser deals with steep discounts, especially on the internet. I don't blame him for being disappointed.

 

This type of situation has happened before in various markets. Deciding whether to honor the price is a long term financial decision based on future good will and/or negative public image.

 

United Airlines Agrees to Honor Accidental $0 Tickets

 

I would give the guy his pass for a dollar and get some good will and positive publicity out of it.

post #8 of 13

I don't care too strongly about this, but I do wonder what incentive companies/employees have to avoid errors if there are no externally enforced consequences.

post #9 of 13
Quote:
Originally Posted by Xela View Post
 

I don't care too strongly about this, but I do wonder what incentive companies/employees have to avoid errors if there are no externally enforced consequences.

 

Don't blame the programmers or the staff. There are too many gremlins. Poor Amex for example ran several promos at once, the puter awarded $1000 of frequent flier points per $1 or per 1 cent  to payments of phone bills, gas and power bills and parking company bills. The poor bastards owed millions of dollars worth of points to thousands of customers. They tried to wriggle out of it and blamed ....hackers ... in.organisations for federal cops and tax officials under the patronage of a chiefg justice ...  during DoJ investigations into Amex ...., and later they had to 'turn off' some great ideas that made them $1.3b. What a mess - and all because they thought they could blame 'the intern' and get away with tacky corporate bullying (Squaw's lucky I didn't get in on the $1 pass deal :D

 

LEAD Technologies Inc. V1.01

 

 

I have a whole dollar bet on the outcome

 

post #10 of 13

It was so obviously a typo-level mistake that it's stupid to bag on KSL for this.  I mean, c'mon.  The discounted offer to those people is still pretty generous IMO.

post #11 of 13
Quote:
Originally Posted by Xela View Post
 

I don't care too strongly about this, but I do wonder what incentive companies/employees have to avoid errors if there are no externally enforced consequences.


How do we know that there wasn't an externally enforced consequence?  

post #12 of 13
Quote:
Originally Posted by Trekchick View Post
 


How do we know that there wasn't an externally enforced consequence?  

 

Good question.  I was thinking along the lines of a law such as this:

 

http://ask.metafilter.com/122352/Is-a-CA-store-compelled-to-honor-the-price-shown

 

My reading of that suggests they should have gotten the pass for a buck.

post #13 of 13

I asked my lawyer friend and he said no way.  There are clauses for obvious mistakes.  The laws are more about blatantly misleading the consumer... like a gas station posting $3.25 per gallon but then the meter on the pump charges $3.75 - I've seen that one before, gas stations are shady as hell.

 

Or more recently Southwest airlines was nailed for falsely advertising fares that didn't exist.

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