or Connect
EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › General Skiing Discussion › Yet another Utah lawsuit.....
New Posts  All Forums:Forum Nav:

Yet another Utah lawsuit.....

post #1 of 12
Thread Starter 

If there is a "this decade in skiing" for 2010, it will be remembered for all the lawsuits.....

SALT LAKE CITY (AP) – A Colorado ski resort says Salt Lake City can’t market itself as Ski City USA because the winter sports slogan is too similar to their decades-old nickname for Steamboat Springs.
Steamboat Ski Resort is suing Utah tourism officials, claiming a $1.8 million campaign designed to lure tourists from Colorado violates their Ski Town, U.S.A. trademark.
“They’re trying to leverage the value we worked hard to create for their own commercial benefit,” resort spokesman Rob Perlman said.
Visit Salt Lake, the tourism-promotion group that created the campaign, declined to comment on the suit Wednesday, Communications Director Shawn Stinson said.
The package of online and print ads emblazoned with the new Ski City logo was announced last month in a press conference that drew local elected officials as well as tourism authorities and ski resort executives.
The name is designed to tout the Salt Lake area’s restaurants, bars and night life a short drive from four resorts: Alta Ski Area, Brighton Resort, Snowbird Ski Resort and Solitude Mountain Resort.
The trademark infringement suit filed in Denver by the Steamboat Ski Resort and Steamboat Springs Winter Sports Club names those four Utah resorts and Visit Salt Lake.
The lawsuit asks a federal judge to stop Salt Lake from using the Ski City brand and seeks unspecified damages and any profits they make from the name.
No hearings have been scheduled in the case.
In September, Visit Salt Lake President Scott Beck said the new campaign is absolutely aimed at luring skiers away from Colorado, which annually registers about three times more skier visits than Utah, according to figures from the National Ski Area Association. Last season, Utah had 4.1 million day visits from skiers and snowboarders – compared to 12.6 million in Colorado.
Vicki Varela, managing director of the Utah Office of Tourism, said her office’s research has shown that more than half of people who are shown a picture of Salt Lake City’s skyline with the mountains behind it think it is Denver.
The campaign “gives us the story that we deserve to have on the national stage,” Varela said last month.
The Ski City marketing is paid for by the private nonprofit Visit Salt Lake, which gets its revenue from a tax visitors pay when they stay at hotels. It isn’t meant to replace the long-running statewide slogan, “The Greatest Snow on Earth,” which is on Utah license plates and used throughout promotional materials.
The ads don’t include three resorts near Park City, Utah, which are also a short drive from Salt Lake City. Colorado-based ski industry titan Vail Resorts Inc. last month purchased Park City Mountain Resort in a move that put an end to a legal battle between the two companies. It also paved the way for the creation of what could be the country’s largest resort because Vail also operates the adjacent Canyons ski area.
Beck said the campaign wasn’t a response to Vail’s expansion in the market or an attempt to draw skiers from other Utah resorts.

http://denver.cbslocal.com/2014/10/0...ski-marketing/

post #2 of 12

Steamboat Springs is a town.

 

Salt Lake City is a city.

 

Can't there be room for a ski town and a ski city?  I think its a good marketing plan.  I'm not sure what Steamboat stands to lose with SLC's slogan.

post #3 of 12

I've heard about Steamboat for decades. Never heard of "Ski Town USA", and if you had asked me what town it was referring to I would have had no idea.

post #4 of 12
Quote:
Originally Posted by oldgoat View Post
 

I've heard about Steamboat for decades. Never heard of "Ski Town USA", and if you had asked me what town it was referring to I would have had no idea.

Well, not sure that matters since they do own the trademark on it. And "Champagne Powder" too.

post #5 of 12
Thread Starter 
Quote:
Originally Posted by segbrown View Post

Well, not sure that matters since they do own the trademark on it. And "Champagne Powder" too.

Careful there. Steamboat has filed
many a cease and desist letters to
businesses and companies that have used that phrase.
post #6 of 12

What do you think Ski Utah would do if Steamboat used the term,   "Greatest Snow on the Planet"?

 

I'll bet they loose because town, city or village are all basically synonymous as human settlements.

 

Here's a freebee for Ski Utah,  "Ski Destination USA"

post #7 of 12
Thread Starter 
How about "ski lawsuit city"

Meh, doesn't have the same ring to it.
post #8 of 12

Colorado has been billing itself as Ski Country USA for as long as I can remember.

post #9 of 12

Steamboat has built that brand for nearly 60 years (they started using it in 1957).  Decades of investment.  It's not a trivial thing for an interloper to steal something from someone else, and the time, effort, money, and capital Steamboat invested is being stolen by those interlopers in Utah.  I suspect Utah will go down in flames over this one.

 

That being said, I watched the story on the local news last night.  A representative from Steamboat stated that they hoped to have this wrapped up by ski season.  That's about the most ludicrous statement I've seen in the past few months.  I suspect this will take years and millions of dollars to litigate.

 

Mike

post #10 of 12

It's a sign of the decline of the general intelligence of the American population; they don't know the difference between a city and a town.

post #11 of 12

Utah has a habit of trying to improve its image with lame slogans.

 

The latest (as seen on our license plates) is  "Utah, life elevated"

 

A few years ago it was "Utah, a pretty great state"


Edited by jxb - 1/15/15 at 8:57am
post #12 of 12
Quote:
Originally Posted by Ghost View Post

It's a sign of the decline of the general intelligence of the American population; they don't know the difference between a city and a town.
Not really. It's about confusion, both real and potential.

Mike
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: General Skiing Discussion
EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › General Skiing Discussion › Yet another Utah lawsuit.....