Originally Posted by jzamp
It seems like you are not very familiar with how the NFL picks uniforms, gear, and such.
Did you know that in the professional world the fact that a specific item shows a brand doesn't mean it was actually made by that brand?
Yes Nike is a giant company, yet the core is and will always be running and shoes.
How many high school, college, and semi pro team wear big brand clothing if they are not sponsored by that brand?
Did you know that the fact you see teams wearing a single brand is most likely due to the fact that their league has an exclusive contract? And not because it the best they could get?
Do you know how many of those athletes only wear nike because they have to and not because they choose to?
My guess is that you didn't really know any of this.
And that's why Nike is so big... Great advertising.
Entirely besides the point. It doesn't really matter if athletes want to wear it or not. The point of my post was saying that Nike has expanded far beyond running, and has diversified quite a bit beyond shoes as well. It doesn't even matter if individual items are manufactured solely by Nike employees, by a wholly owned Nike subsidiary, or if the work is contracted out by Nike. In the end, the product is branded by Nike, sold by Nike, and the profits are collected by Nike. So if it has the swoosh on it, and it isn't a knockoff, it is Nike. Heck, if it has a Converse star on it, its still Nike. Or a Hurley H. Or a Jordan dunking silhouette.
Running apparel and equipment now make up such a small portion of Nike's portfolio, I doubt that Nike would even miss it much if they got rid of it. There are other companies out there whose core actually is running. Asics, Brooks, New Balance, Saucony... but Nike? No.
Nike started as a running shoe company. Now they are a sporting goods company that draws in huge revenue from all sorts of sporting equipment and apparel. Shoes are one of those things. Running is now a small portion of their overall portfolio.