Mod Note: two threads about the Solitude purchase by Deer Valley were combined into the thread started in Skiing News.
Didn't see this one coming
Deer Valley Resort is buying Solitude Mountain Resort and will take over its operations this May — the second major shift in Utah’s ski industry in weeks.
The purchase was a private acquisition and a news release about the deal does not disclose how much Deer Valley paid.
The Deer Valley management does not anticipate "any major changes in staffing at Solitude at this time," according to a Deer Valley Resort news release. Some of Deer Valley’s staff will work alongside Solitude’s this winter to learn how they manage the resort, the release adds.
"Solitude has a distinct brand. What we want to do is build upon that brand," said Coleen Reardon, Deer Valley’s marketing director. The Summit County resort will bring some of its service-oriented philosophy to Solitude, but they have no intention to re-brand. Deer Valley intends to keep snowboarding available at Solitude, and a name change would be limited to some acknowledgement that it’s now part of Deer Valley.
First post from first thread:
So DV is buying Solitude. Guess they didn't want to be hemmed in by Vail Resorts. Will these mergers of ski resorts in PC benefit skiers? Maybe in a few years you could ski DV and Solitude in the same day and same ticket like maybe the same with PC and Canyons. True the ticket will probably cost more. Thinking that this might be fun, DV needed some new territory.