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Epic Mix Guide - The Next Addition to Vail's Epic-ness

post #1 of 13
Thread Starter 

Epic Pass

Epic Mix

Epic Racing

Epic Ski School

Epic Guide  -

With a promise to - 

  • EpicMix Guide allows Vail Resorts’ guests to ski the whole mountain with the inside knowledge of an expert local

The promise to give the guest an inside track on local knowledge is something that locals may not like, but I can't imagine that the inside knowledge that they promise is not likely to include secret stashes. 

 

Thoughts? 

:popcorn

post #2 of 13

VR are continuously generating an increasing database of how people ski the mountain, and profiling them so they know what marketing messages will resonate and what tweaks will have the greatest impact.  Anything that they are giving away is a way of increasing the perceived value of their product, generating points of differentiation from competitors and increasingly encouraging social networking recommendation. I doubt the ski it like a local is anything more than marketing fluff so it's probably not something a local needs to get upset about.  

 

Anyone who can't scope a resort themselves is unlikely to be using it to get to stashes first.  I wonder if it will be "active and smart" i.e. flex recommendations based on real time lift lines, table occupancy in lodges. If it's "dumb"and has high takeup can't wait for the clusterf**ks of tourists staring at iPhone screens in the middle of the cat track trying to navigate to the bottom of Blue Sky etc etc. Longer term, locals might just find that their strategies for best time for getting a table or finding a quiet lift on a holiday weekend get a bit frustrated if VR use it to try to "smooth" traffic.

 

Personally I'd be sceptical as to how smart it might be as refining algorithms takes time.  Of course if it just turns out to be a gimmick then it's pointless speculating.  Sat Nav on the slopes isn't necessarily something we should welcome though as a general principle, some people already have poor situational awareness and probably don't need another distraction.


Edited by fatbob - 10/2/14 at 4:25am
post #3 of 13

Sounds like a cool app that's out already called Slopetours.  I'm wondering if there are any "secret stashes" any more???

post #4 of 13
Quote:
Originally Posted by PowderHounder View Post
 

Sounds like a cool app that's out already called Slopetours.  I'm wondering if there are any "secret stashes" any more???

Nope they don't exist at all. ;)

post #5 of 13
Thread Starter 

I don't think any app like this can replace the REAL local knowledge.  VR can tell vacationers how to get around the mountain all they want, I doubt they'll have anything included that really takes them to secret stashes. 

post #6 of 13

Not sure it'll offer that much. Might make a an out of the way chair more popular but the true "stashes"   typically aren't real runs anyways. Not to mention that the audience using it will more than likely be intermediate/beginner skiers and it won't make much of an impact.

post #7 of 13
Quote:
 Skiers and riders can input what kind of skiing they like to do, what kind of terrain they want to explore and how much time they have available, and EpicMix Guide provides a custom itinerary to help them navigate the mountain in a care-free way, maximizing the fun they’ll have that day
 
Guests log into any one of the various EpicMix channels (app, mobile web, desktop) and answer a variety of questions including: desired resort, starting location at the resort, terrain difficulty desired, and length of time available. EpicMix Guide then pours over 350 possible itineraries to automatically generate the optimal route for that guest on that day.
 

i agree with powderhounder,

EDIT: I read the link, it describes what the thing is going to do.  It has 350 itineraries; so it's all static.  350 may sound like a lot, but divide it by the # of vail resorts and starting points and it's not too many at all.

 

For dynamic data, my guess is at best it just includes the groomer's pick of the day from the daily conditions reports.

post #8 of 13
Also as they are trying to be a professional business they should have a word with the PR floozy who likes to pour over? Is epicmixguide really about the perfect dirty martini?
post #9 of 13

does anyone know how the epic pass works for the on mountain pictures?

post #10 of 13

Is this the Guide feature I already see on EpicMix? It looks like users submit their own guides and can publish them, maybe.

post #11 of 13
Quote:
Originally Posted by bounceswoosh View Post
 

Is this the Guide feature I already see on EpicMix? It looks like users submit their own guides and can publish them, maybe.

 

I think that is the same Guide feature being discussed. I used it a bit at Vail, and it basically just suggests a plan of attack for the day based on the starting point, skill level, and duration you choose. It wasn't as useful as I had hoped, since it didn't provide for, say, crowd avoidance (not that that turned out to be a problem for me). Basically it just tells you which lifts to take in which sequence, and which runs on each are appropriate for you. So the "local knowledge" is that of someone who knows the trails well - it doesn't do anything about stashes, or unmarked/unnamed runs, or any of that kind of stuff.

 

If I had no idea where I was, it could be pretty useful, but I'm good with trail maps and got familiar before going there, and found it just as easy to play it by ear.

post #12 of 13
Quote:
Originally Posted by cneburns View Post
 

does anyone know how the epic pass works for the on mountain pictures?


Yes.  The photographer scans your pass and then takes the pic.  No charge.  It then gets posted to your Epic Mix account.  You can then post the low-rez images to Facebook, etc.  You have to pay if you want a high-rez version. 

post #13 of 13
Quote:
Originally Posted by dbostedo View Post

Quote:
Originally Posted by bounceswoosh View Post

 
Is this the Guide feature I already see on EpicMix? It looks like users submit their own guides and can publish them, maybe.

I think that is the same Guide feature being discussed. I used it a bit at Vail, and it basically just suggests a plan of attack for the day based on the starting point, skill level, and duration you choose. It wasn't as useful as I had hoped, since it didn't provide for, say, crowd avoidance (not that that turned out to be a problem for me). Basically it just tells you which lifts to take in which sequence, and which runs on each are appropriate for you. So the "local knowledge" is that of someone who knows the trails well - it doesn't do anything about stashes, or unmarked/unnamed runs, or any of that kind of stuff.

If I had no idea where I was, it could be pretty useful, but I'm good with trail maps and got familiar before going there, and found it just as easy to play it by ear.

To add to this. It is just a guide as mentioned, it doesnt alert you if a trail is closed for x reason, but It does tell you if a trail is groomd or not. Its nice to get a general idea for a plan of attack. Eliminates to a certain degree standing in front of a trail map and discussing where to go, especially if you get off a lift and there is no map to look at. It is also nice if you follow the suggestd path which side of lift to got, i.e. Left or right, what ammenities there are a the suggested route, kids attractions available, etc. We used both at keystone and breck, half and full day options, with and without kids (not an option persay, but you can dumb down skill level), and we found it useful. We deviated sometimes, but the timing of following the suggested or close to the suggested toute was pretty good. The guide at least gives you an idea of timing to a certain degree and some sort of organized method of seeing the mountain, especially if you are with a larger group it can deminish the where do we go now squabbles. Also, if you set it up o do a mixed of say blue, black(groomed/ungroomed) type of mix it will start you off with easier runs, progrssively get more difficult, and towards the end 'day' of the set schematic make runs easier.

I can see it more useful for fist tmers and especialley for a place like vail where if take a wrong turn or lift it can take you a while to back track.
Edited by midwestfabs - 3/3/15 at 5:54pm
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