We've talked about wealthy people who have the ability to "pay to play" and can show some disrespect for mother nature. This story seems to be one such story.
It appears that Sam Branson was told by his guide that he was too ill to summit the Matterhorn and that they should head back down. Sam refused to heed the warnings and pushed on to the summit where he collapsed and had to be rescued by helicopter.
What are your thoughts on this?
I have a friend who runs an adventure company, guiding folks to the Antarctica He requires some of his clients to get involved with charities, not just write a check but actually get involved, prior to taking their money for the adventure. His theory is that some of his clientele can benefit from a humble experience.
In his words, "if you don't listen to your guide in that environment, its critical. You put everyone with you at risk"