All I can say is WOW to these posts! I didn't know that attempting to build market share for a product organically by finding people that truly like a product and having them share it with others is a pyramid scheme. The reason I didn't name the brand is is simple: nobody would have heard of it anyway.
1. The brand is a ski company called Lusti that is manufactured in the Czech Republic. Still don't know them, do you?
2. Why did I suggest technical skiers? For the simple reason that Lusti makes primarily race, carving and on piste skis and they are the type of skiers that would like the brand and the way they ski. We've had ex US Ski Team members, ,many ski race coaches and others on the ski and they like them... a lot! In fact, I've got one such fellow who's working to build up our presence in the racing community.
3. I never said anyone would make a lot of money. Nobody makes money in the ski business. At the same time, what's wrong with offering avid skiers the possibility of potentially earning a little bit of money while skiing? I've had someone working with me for the last 4 years or so and he consistently sells 25 pair or more a year of our skis (not Lusti of course as its brand new) and makes a little money and free skis. Beats paying for it I would say.
4. Why would I want people working with us that don't like the skis? If someone were to try them and not like them, they wouldn't be interested in us or us in them. Reps typically buy their demo stock, by the way.
5. Similarly, Lusti doesn't really know our market, and as a company who primarily makes skis, they are more than willing to work with us in developing skis that work in this market.