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Brand resurrection possibilities - Page 2

post #31 of 46
Thread Starter 
Quote:
Originally Posted by FairToMiddlin View Post

How about 'branding' resurrection?  There are a few existing brands with plenty of street cred, and unused historical potential.  Imagine if Rossignol created a 4Sk line that rivaled the Kastle FX/MXs, or Blizzard's flipcore, at an approachable price?  How about Elan finally getting serious about North America and reaching back to Comprex (only better) days.  I remember skiing a pair of 203 Dynastars on a demo day at Jack Frost in 1987-88 (great bump skis, quicker than anything I had been on, can't remember the model, 'Course-something') wearing a teal-with-black-shoulders SoS jacket, and sporting Dolomite 5-buckle boots (I've had big feet since I was about, oh, 14) rainbow-colored buckles from Nestor's Sporting Goods on MacArthur Blvd...  

What if... Spademan was resurrected and came up with a touring binding that was safe/effective as an inbounds/rental binding?

What if... you could hear Eddie Rabbitt's I Love A Rainy Night over a PA speaker on a lift tower, tomorrow, at your home mountain?
They key for this to be done is not just relabel another ski like K2 did when they bought Olin but to be able to differentiate the brand. Many companies even industries has proven this strategy works and I think it can be done here too. Élan is serious about the us market they just are not executing well. The Dynastars you demoed at Frost were either the Course SL or the HPI, but probably the former, I don't think the Coupe Du Monde were out yet. Yes, a fun ski, light, playful and rocked in the bumps.
post #32 of 46

Kerma needs to be brought back in its own right.

post #33 of 46

Oh, and Smith poles. 

post #34 of 46
Quote:
Originally Posted by cantunamunch View Post

Kerma needs to be brought back in its own right.

Second that
post #35 of 46

Alsop Shocks

post #36 of 46
Le Trappeur. smile.gif
post #37 of 46
Kneissl is back in Europe at least and making skis that seem to go down well with those that test them. As a Euro I'd always say that Dynastar is a far stronger brand than Rossi, after all they used to make them in Sallanches within spitting distance of Mt Blanc. Rossi was always the rental volume brand to me.
post #38 of 46
Another thought is that tinterweb means the marketing flannel around brands when it comes to tech performance is easily exposed. Kastle came back because they designed specifically for a niche that wasn't that well served - well off performance skiers of a certain age who wanted wider versions of the skis they loved on piste. If K2 had got the brand and slapped it on some generic made in China all mountain shapes I' d bet it wouldn't be so successful.

Small brands make a living because we become consumer advocates for them and often have an ability to connect directly with the designers, big brands that have lost their way need to find a way of connecting with enthusiasts.
post #39 of 46
Thread Starter 
Quote:
Originally Posted by cantunamunch View Post
 

Kerma needs to be brought back in its own right.

 

 

Quote:
Originally Posted by Lowell Watson View Post


Second that

Kerma never left, they just do not market their poles very well. 

post #40 of 46
Quote:
Originally Posted by Philpug View Post

 

Kerma never left, they just do not market their poles very well. 

 

 

Err, it's a bit hard to read that in any way other than "same creek, bigger boat than some of the other brands on the list, iffy paddle skills"

post #41 of 46

Why revive old brand names that are only meaningful to an aging demographic? Unless you are making a better ski in the end it really means you will pretty much just sell a few skis based solely on nostalgia. That seems to be a problem with this sport. There is a lot of looking at the past through rose colored glasses.

post #42 of 46
Quote:
Originally Posted by ecimmortal View Post
 

Why revive old brand names that are only meaningful to an aging demographic? Unless you are making a better ski in the end it really means you will pretty much just sell a few skis based solely on nostalgia. That seems to be a problem with this sport. There is a lot of looking at the past through rose colored glasses.

 

 I'd both agree with and submit that I myself am guilty of the above. 

post #43 of 46
Thread Starter 
Quote:
Originally Posted by ecimmortal View Post
 

Why revive old brand names that are only meaningful to an aging demographic? Unless you are making a better ski in the end it really means you will pretty much just sell a few skis based solely on nostalgia. That seems to be a problem with this sport. There is a lot of looking at the past through rose colored glasses.

Part of it is that generation also has disposable income and can afford to spend on nostalgia. 

post #44 of 46

Northland had a pretty cool logo and built skis for a very long time in the US.  Seems like a good moniker BC ski. Something light and wider. You could build a whole line products around this one; skins adjustable poles and the like.

 

this is a 40's vintage image but they built skis into the 70's at least with some more updated graphics but same theme.

post #45 of 46

My first pair of "skiable" skis that had safe bindings were Northlands.  They were pretty long skis that my friend :eek cut down to about 140 cms for me to learn on.  I mounted the Salamon 202s myself with no drill, just a screwdriver, bar of soap, and a lot of :mad elbow grease.  You should have seen the look on the face of my first ski instructor when he took a closer look at my gear LOL!

post #46 of 46
Originally Posted by Stranger View Post
 

Northland had a pretty cool logo and built skis for a very long time in the US.  Seems like a good moniker BC ski. Something light and wider. You could build a whole line products around this one; skins adjustable poles and the like.

 

I see that as more Miller and Yostmark territory tho.

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