This article, in German, says that the Stockli family is no longer a part of Stockli and (If I understand correctly) that the company is planning on concentrating a bit more on summer product lines.
Here is the google translation
No more Stöckli Stöckli
The founding family of the ski manufacturer withdraws from the company. The new owner Diego Kaufmann is increasingly relying on summer business .
Change of ownership : Stöckli skis .
Change of ownership : Stöckli skis . Photo by Keystone
When Swiss Ski and Bike Manufacturer Stöckli the founding family withdraws from the company. The Entlebucher family of entrepreneurs to Diego businessman takes over their shares. She is already sitting on the Board of the Lucerne operation. The sale had been planned for some time , Stöckli said. And the acquisition price Stöckli did not specify .
In addition to the withdrawal from the Board of Beni Stöckli Sr. and Rita Stöckli also managing director Beni Stöckli junior retired from the family business. The board of directors did not undertake an external manager this year , said a spokesman Stöckli on request. Until then Stöckli lead the company continued .
Expand summer business
Stöckli wanted above all to grow internationally in the future , it is said in the communiqué . Therefore, the company optimize marketing and sales and build the business of summer . In the future, one wants to focus even more on " innovative , high-quality ski and bike products ."
Chairman Niklaus Knüsel thanked the "Swiss Award 2013 " winner Beni Stöckli for the heart blood, which he had invested in the company . He had the Stöckli brand successfully positioned .
Stöckli claims to be the only well-known ski manufacturer in Switzerland. The company, based in Wolhusen LU also produces mountain bikes and e-bikes. In Switzerland, Stöckli has 15 of its own specialized sport shops .
Last year it had a turnover of over 65 million Swiss francs , it is called on. The company founded in 1935, today has ski stars like Tina Maze under contract. ( wid / sda )