Originally Posted by LiveJazz
As far as ski magazines go, there's always going to be something that doesn't exactly reflect your needs and ski preferences. Maybe Powder focuses too much on unrealistic conditions and ski situations, but Ski goes in the opposite direction (one more article on "How to FINALLY ski the bumps!" with the exact same advice, anyone?).
Another thing: for most recreational skiers (and particularly those who only get to ski once or twice per year), the fantasy/aspirational part of it is almost as important as the fact of skiing. These films and mags allow readers who could never ski at that level to imagine themselves stomping powder cliffs and being a real live ski bum. And what's wrong with that if it makes them a little more enthused about the sport and inspires them to move beyond skiing groomers?
Exactly. This article picks two magazines to somehow show an overall trend. Powder, and Freeskier. Well, Powder should be what its title says. And Freeskier caters to... freeskiers. Look it up, there are two disciplines of downhill skiing in the Olympics, alpine and freestyle (I guess ski jumping goes down hill too, but I digress). Freeskier caters to the freestyle demographic. It says it right in the name.
On the other side of the coin, the two biggest skiing magazines out there, Ski and Skiing, are so geared toward Joe Schmoe that it's not even worth the time to read it. As a member of PSIA, I get a subscription to Ski automatically. When it arrives in my mailbox, I usually flip through it for the pictures, then it gets tossed. As I flip through, I see articles that try to tell me Stratton is enough mountain to challenge everybody in the family, and "Pro Tips" that are so cursory and elementary that if I tried to use the lesson from there, I wouldn't pass a Level 1 exam.
The gripe of this article is that the ski marketing has become about what 99% of the skiers in the world can't do. Well, isn't that why they're on these films, on TV, in these magazines? I'm not going to be running an NFL offense like Tom Brady any time soon. I probably won't be scoring goals in the NHL like Alex Ovechkin any time soon either. Does that mean I don't want to watch those guys do their thing? No. Does that mean that the next time I'm in the back yard or out on the frozen pond, the 9 year old boy in the back corner of my head isn't going to quietly pretend I'm those guys? I absolutely am going to pretend that.
What I see in this article is somebody who is getting cranky that skiing has changed. Back in the day, the separation between the best of the best and the average was much smaller. The sport hadn't progressed yet. Now the upper edge is so much separated from the average, simply because the sport as a whole has gotten better. Should we tell the best to stop getting better? "Hey guys, you're really need to stop being so good. You're making everybody else feel bad."