Okay, before you hit me with "hey, why don't you just strap a decorative pillow to your seat and turn in your man card!"....let me just say that I'm not a total wimp, but, I am definitely more interested in a comfy saddle than I was when I was younger and could ride on any old racing saddle and not care what it felt like. :)
I would really like to be more comfortable in the saddle on my road bike, just a more cushioned feeling for long rides. I got a bike with carbon front and rear and a carbon seat post to absorb vibration, so the next logical step for a good setup in addition to a good fit and riding position is a comfy saddle.
The comfiest saddle I've ever owned was, if memory serves, a SDG dual-density mountain bike racing saddle. I had it on my Ellsworth Id mtb, but hijacked it when I sold the bike and then used it on my road bike---until I sold that bike and the saddle along with it. Most comfy saddle I've ever owned.
The saddle I'm using now is a Specialized Avatar 143, which is decent for sure, but for some reason it just catches my sit bones wrong and irritates me.
What are you using that you find particularly comfortable for long rides?