I often marvel at how terrible Welch is at Social media and marketing in general. A post like the one above is so boneheaded it's hard to imagine their management let that go through. I actually thought about reaching out to Welch to help drive their social media platform, as even on a volunteer basis I feel I could do better than whoever is running it now.
That Tweet was from Peter himself, only person to veto him is his Grandpa Leigh.
For years Vail did surveys with it's members, they still do a lot of them. (I've never gotten a survey from Welch). According to my friend who was heavily involved in the transition process, they did an initial evaluation, decided they wanted a Twin Cities resort, evaluated them on what they could get for the money. Aston was number 1, and Afton was more than eager to sell when they approached them, so they never met nor seriously considered buying any other ski area. Similar process for Brighton. As part of the survey of Pass holders the question was in the survey what other Ski Resorts/Areas do you have a season pass at? (paraphrased), also what other areas do you regularly ski at but not have a pass.
So they had lots of data on how many Welch/Buck/Wild/etc. pass holders had an Epic pass of some sort over the years.
I love skiing at Welch, best terrain in the Twin Cities. With my new job, and probably only skiing in the Twin Cities when I come back for holidays, and a few meetings I can't justify paying to ski at Welch anymore.
It isn't just Welch or the local areas affected by Vail Resorts actions, ski resorts all over the US and Canada are having to find competitive solutions. I tried to set up a call between a former co-worker and Peter about adding Welch to the Max Pass, Peter never returned the call. For $249 any Pass holder at Welch would have gotten up to 5 days of skiing at each of the 21 resorts that participate. That would have been up to 105 days of skiing at other resorts in a year. This would have added some real value, and all of the other resorts sell it as an add on for $249 to their regular pass. (Some of the resorts include: Copper Mtn, Big Sky, Steamboat, Winter Park, Killington, and Crystal Mtn.)