Speaking of Apple. Ever wonder about Apple Corps - as in the Beatles' Apple - and the Apple we all think about?
There major cycles of litigation by Apple Corps:
1) When Apple Computer was formed. Part of the outcome, besides IIRC Apple Computer paying a penalty, was an agreement that Apple Computer would not do music and Apple Corps would not do computers. Did not go exactly as either planned...
2) When Apple Computer released the HDSC Drive - aka the Ruby CD Drive - the first CD drive built into a major manufacturers computer. I think it took less than a week for Apple Corps to take a swing based on alleged violation of the prior agreement because the computer could now play music.
3) When iPod/iTunes happened. Again - instant reaction.
Ever wonder why it took forever to get the Beatles catalog on iTunes? I'd love to see how that contract got sorted....
Companies defend trademarks. Do it or lose it. Sometimes licensing can work out. Sometimes it would generate a bad precedent. I feel for the shop. But I totally understand where a big player would be coming form.