Some resorts are backward whereas we see talent, sign them up young - on small scholarships - and if they make a podium they wear our logo gear. (Squaw really shouldn't lose people to other resorts. Rahvles for example is now dentified with Aldi, is it Backstrom who's now with another hill? Can you imagine signing up Shaun White at age 10 to wear your logo for decades?).
Use contacts: we have Tahoe and Australian kids sponsored. The lass on the left is 'mine', and the old Aussie/Austrian guy just won awards from the Austrian Govt for services to tourism/Austrian ex pats and he also won a world class hotel award in Kitzbuhle. His kid is on an Olympic team now. The girl on the right is on the way to Sochi. So it the little girl on the podium below - she was the youngest winter olympian ever.
A guy with Apple is building a school for aspiring winter olypians with some brilliant ideas. A guy carried off a NZ hill was very nice - he runs Comcast. The murdochs built a lodge for nurses. One group sponsors disabled kids ...and funds surgergies in 3rd world countries in memory of a plastic surgeon friend who had a heart attack in UT on a club trip 2 years ago. People I know are involved in the Slovak-Polish bid for the Winter Olympics - and the VW Plant's use of funitels-for-cars made its way into the Sochi plans. We have Tahoeites asking stuff regarding stuff about their own resort. We helped promote Vail's resorts on national tv, and more.
Suffice, from small acorns big things grow. But it takes a community (and I hope KSL's new plans in a few weeks build programs into their Rennaissance, alomg with pipes and a lot od stuff that ticks boxes if they want to be in the running for an olympic bid one day).