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New race program sponsorship help.

post #1 of 6
Thread Starter 
If this is the wrong place for this, please move and snip this. Thanks. smile.gif

Our mountain, Ober Gatlinburg, is starting a race program and my wife and I said we would help with getting sponsorship. Any suggestions, contacts and the like would be greatly appreciated. Right now, I'm looking for both program sponsors and prizes. I'm sure a lot of you have experience with this and could save me a lot of trouble reinventing the wheel.

Thank you in advance.
post #2 of 6

First thing you need to do is think through and work out what is the business proposition  that you bring with the proposed program and what value it offers to any potential sponsors including media exposure, potential audience, on/off hill promotion etc.   Absent any compelling proposal to provide some value to a sponsor you are pretty much relying on local good will to provide contributions.  While this may get you some initial support it does not provide a basis for long-term support.  As a business man, if someone comes to me looking for funds, i need to understand what is being offered in return and where I can realize the value of the investment.

 

So, put together your proposal and pitch prior to making any approaches

post #3 of 6
The local team here seems to have this down to a science. Logos for businesses on the jackets, prize sponsors and banners at races. Donated team vehicles with more logos. Parental participation is key to this effort. If the parents don't understand that getting sponsors is key to a quality program with quality instructors, it's hard to continue for many years. Presumably you'll be meeting with other teams in your division, great time to exchange ideas with them.
post #4 of 6

Network. It's who you know and 'what's in it for us'. It;s also building a community of apres skiers from the tots to the octagenarians. Our groups build up core regulars who end up buying condos, filling every - and I mean every- bed on the hill for weeks on end with programs, parties etc. It can be mud and they come: see pic A car sponsor pays $400k, silver and bronze sponsors pay $20k to $50k. Charities are free. There's govt grants. Tourism bodies give ski holiday bookers an extra discount. At Squaw our pals get $25 resort credit. We tweak season passes, promote resort bus services from airports, an internaational trip to Aspen, etc etc etc. Everyone pitches in cross promoting. We have Nth Hemsphere resort execs flying 8000 miles to promote themselves and giving away holidays. US resorts awarded prizes of season passes. There were 95,000 plane seats non stop direct to LAX - and the tourist dollar is something resorts want a slice of. Once you 'get going' the thing can steamroll along nicely but you need people who are passionate because it takes time and smarts and a nice roladex to get to the top guys, not some half wit marketing kid with a new degree.

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post #5 of 6

Some resorts are backward whereas we see talent, sign them up young - on small scholarships  - and if they make a podium they wear our logo gear. (Squaw really shouldn't lose people to other resorts. Rahvles for example is now dentified with Aldi, is it Backstrom who's now with another hill? Can you imagine signing up Shaun White at age 10 to wear your logo for decades?).

 

 

Use contacts: we have Tahoe and Australian kids sponsored. The lass on the left is 'mine', and the old Aussie/Austrian guy just won awards from the Austrian Govt for services to tourism/Austrian ex pats and he also won a world class hotel award in Kitzbuhle. His kid is on an Olympic team now. The girl on the right is on the way to Sochi. So it the little girl on the podium below - she was the youngest winter olympian ever.

 

A guy with Apple is building a school for aspiring winter olypians with some brilliant ideas. A guy carried off a NZ hill was very nice - he runs Comcast. The murdochs built a lodge for nurses. One group sponsors disabled kids ...and funds surgergies in 3rd world countries in memory of a plastic surgeon friend who had a heart attack in UT on a club trip 2 years ago.  People I know are involved in the Slovak-Polish bid for the Winter Olympics - and the VW Plant's use of funitels-for-cars made its way into the Sochi plans. We have Tahoeites asking stuff regarding stuff about their own resort. We helped promote Vail's resorts on national tv, and more.

 

 

Suffice, from small acorns big things grow. But it takes a community (and I hope KSL's new plans in a few weeks build programs into their Rennaissance, alomg with pipes and a lot od stuff that ticks boxes if they want to be in the running for an olympic bid one day).

 

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post #6 of 6
Thread Starter 
Thanks for all the help! smile.gif You've given me a lot to think about.
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