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Name recognition [worldwide ski resorts]

post #1 of 7
Thread Starter 

Because I just started thinking about it what are the ski resorts/hills worldwide the have the most name recognition among skiers?

 

Maybe outside of your home turf but the places that you consider a moderately keen skier or boarder might have heard of and might aspire to go to, regardless of specific marketing or advertising.

 

I'll have a stab from a Euro angle for Rest of World

 

Whistler

Banff (non specific)

Vail

Jackson Hole

Aspen

Park City

Tahoe (non specific)

Japan ( around that level of non specificity)

Alaska (generic heliskiing aspiration)

New Zealand (general awareness that they ski during the Northern Hemisphere summer - Queenstown at a push)

 

Apologies to East Coasters, Chileans, Argentinians. Aussies can of course live with it - the whole world knows their scene ain't worldbeating (like their cricket;))


Edited by fatbob - 10/22/13 at 1:44pm
post #2 of 7

I'm sort of assuming you mean 'marginal skiers', folks who ski a little but aren't passionate about it, so areas would be based on "oh yeah, I've heard of that place" sort of place, not "on my bucket list" sort of place.

 

East Coast: Stowe, Killington, Sugarloaf (everyone has seen the blue/white triangle sticker everywhere)

 

Rocky Mountains: Aspen, Vail, Telluride, Banff

 

West: 'Lake Tahoe', Mammoth, Mt Hood (a real stretch but it makes the national news occasionally), Whistler, Sun Valley, Jackson Hole

 

Europe: Val d'Isere, Chamonix, Kitzbuhl, Zermatt

 

Once again, not saying anything about the quality of these areas, just thinking about what names would make someone say "I've heard of that".

post #3 of 7
Thread Starter 

Yep that's the idea - the places where they have an natural marketing advantage because people will already be googling them or a travel agent doesn't have to hard sell.

 

For Europe I'd probably add

 

Courchevel or 3 Vallees

Verbier

St Anton

Lech

Wengen

post #4 of 7
Not here. :-)
post #5 of 7

From the perspective of a U.S. skier living in the southeast . . . for regions I haven't skied.

 

Europe: Chamonix, Trois Vallées

 

Northeast: Whiteface, Killington, Stowe

 

West Coast: Mammoth, Bachelor

 

Western Canada: Whistler, Revelstoke, Lake Louise

post #6 of 7

From and old school American, not thinking too hard:

Kitzbuhl, St. Moritz, St. Anton, Chamonix, Courchevel, Cortina d'Ampezzo, Val d'Isere, Zermatt, Davos, Jungfrau.

 

Aspen, Vail, Jackson Hole, Squaw Valley, Alta/Snowbird, Whistler, Stowe, Mt.Tremblant, Park City, Big Sky

post #7 of 7
Quote:
Originally Posted by fatbob View Post
 

Apologies to Aussies can of course live with it - the whole world knows their scene ain't worldbeating (like their cricket;))

Hmmm, can we put the cricketers on skiis and leave them in the upcoming Siberian Olympics? :D

 

Californian resorts were 'off the radar" for decades. Fortunately the net changed that, along with a few great promos like this one https://www.facebook.com/photo.php?v=492016234180782&set=vb.100001172282041&type=3

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