That's a Technica Bushwacker from what I can tell. Bushwacker/Cochises use different plastic than your typical boot (Triax instead of PU). This plastic has a lower melting point than PU, and heats up quickly. It looks to me that the shop attempted to punch these like they would a typical PU boot, and has not had much experience punching other plastics (Triax, Pebax, Grilamid, etc.). To me, this would be a pretty common mistake for an Alpine shop to make, especially since it looks like a normal PU alpine ski boot.
The really good boot-fitting shops generally know about the boots on the market, and would probably recognize these boots as having a different plastic and different punching characteristics. For example, Ski Boot Fitting in Vail, instantly recognized my Cochises as having a different plastic. They did not sell nor have experience working on this boot. They refused to punch it off the bat and made various modifications to the liner and interior of the boot first. Then, while I skied in them to test out the modifications, they called around to other boot fitters that had experience with this boot and learned about it's specific properties - mainly heat it SLOWLY and constantly check the temperature and flexibility. Once they figured out how to punch the boot, they offered to do the work to get the exact fit I was looking for.
The shop owner should still compensate you in some way, in my opinion, but you did yourself a great disservice (and likely set yourself up for this) by not getting them punched by a highly reputable boot fitter, or, even better, someone that has experience with that boot (i.e. a shop that sells that boot). In my opinion, this is what happens when a less-than-knowledgeable person makes a purchase on their own, instead of using a local shop that knows their products.
For example, when I went to get my Dynafit TLT5Ps punched, I went to shops that sold the boot, and asked around as to who had experience in punching that particular boot. I spent a lot of time asking around and calling various shops, trying to find someone who had extensive experience in punching that particular boot - one that has particularly thin plastic with odd properties. From my conversations with various shops, Dynafit specifically tells their reps and shops NOT to punch/grind this boot due to the particular plastic and density used. However, I was able to find two boot fitters that claimed to have worked on them more than a few times. For those interested, one works out of Neptune Mountaineering in Boulder, and another works out of Mountain Outfitters in Breckenridge (who did an amazing job!). I bought this boot on my own accord, and thus, spent the time to do my homework.
My overall thoughts: unless you REALLY know what you're doing, spend the extra money and go to a real boot-fitter instead of trying to get a 'deal'. Chances are, you'll be much happier and end up with a well-fitted boot that will not only make your days more comfortable on the hill, but will also improve your skiing. There's a reason why most good shops have boot fitting specialists. They're not just another sales jockey and often only work out of a shop part-time to specifically deal with challenging boot fitting. Look for deals on skis/bindings, not boots - they're too important.
I don't mean to be harsh, but this is the reality of the situation. Sorry this happened OP, I hope you get the resolve you're looking for.
On a side note: I believe this is why steaming the Cochises can work - lower melting point that allows it to be steam-molded. Your typical PU boot would not reach the required temperatures.
Edited by Brian Lindahl - 10/22/13 at 10:20am