More people golf than ski, and the elite golf instructors charge anything from $10,000 per day to only $80 per hour (Pelz charges much more, but he is a short game only specialist). The customer knows ahead of time who the elite golf instructors are and what professionals they have worked with. However, the customer at a ski resort has no clue how "good" his/her instructor is. If a customer wanted to carve turns better, and if an ex-head coach of a national team were an instructor on staff, would they ask for him? Probably not. So customers simply pay whatever the resort can get for the lesson, with the larger resorts being able to charge more because of the perception that a top ranked gaper magazine resort has better everything including instructors. Is perception reality? I don't think so but I'm also not in the position to know. I haven't taken a lesson since c.1978 (that ski coach is long gone). I also don't want my kids picking up my bad habits, so it is probably time for a lesson this season. But should I pay more than the cost of my EPIC season pass for a one day lesson? If I were rich, why not? Since I am looking for relative value, a lesson with a top instructor at a smaller hill or a 3-5 day specialized program might be better.