Originally Posted by Mark Williams
re you saying the ski is 399 with the FB 100 off its 299 $ ?
Their business model is selling skis on the internet for roughly the price they would sell them to ski retailers before the ~50% markup the retailers add. I don't run a ski shop and cannot say how much retailers actually buy a set of Rossis for, but I know most retail stores have a 50%-100% markup on most goods.
They would rather sell a lot more skis than most independent ski makers than sell less skis for a higher price.
For 2013/2014, all of their skis are made in Utah.
For 2012/2013 skis, most of their skis were made at one of the major ski manufacturing operations in China (dirty secret of the industry is that most retail skis are made in China from about half a dozen factories- made to spec for each manufacturer).
When they first started up operations somewhere in the 2005-2007 timeframe, some of the skis saw QC issues (stuff like chipping topsheets mostly), and the skis did not come with an initial tune- which means no base structure and 90* edges. They have always been great with being warranty friendly, and replaced skis with cosmetic issues with no hassle at all.
Last season, they started doing a full tune on every ski they sold, and the skis I got had a great tune right out of the box.
Obviously, being able to say the skis are made in the USA probably helps image, but I'm not sure it helps product quality. I would bet it is easier to make a consistently good product from a large scale operation with more automation than a local operation with more stuff done by hand.
The other thing that changed this year is materials- Most of their China skis used a bamboo core, including the skis I linked. They switched over to Poplar cores for this year's. I asked them about it and the answer I got implied that the reason was that bamboo cost more now that they aren't making skis in China where the bamboo comes from.
I'm not an expert, but I have heard Poplar loses its pop faster than bamboo does. I think at $200-$300 for a pair of skis (I bought mine in March of last year for $250 new) I'm not terribly concerned.
When I bought mine, I figured the cost was so low that if I didn't like them I could sell them and recoup most of my investment, but I didn't want to sell them after I skied them. They are a quality ski.