Mygawd it all becomes clear! I was thinking more about alien abduction, but yes, I see it now.
Chemist, you musta taken bad notes in Psych 101. And drew the line at business classes about the same stage I drew the line at p-chem. See, you're actually interested in the design and function of the KB and its progeny. Quaint, almost.
But for the principals, it stopped being about the engineering, or saving knees, literally years ago. If it ever was. Now it's about investments, hostile takeovers, ego, anger, lawyers, and for a quite a while now, paranoia.
Seriously. Epic indulges these guys' marketing and maneuvering and spitting contests and clinical manifestations, thinking we'll learn something skiing related. We won't. Or that somehow trolls desire to be kicked over to apre-ski, but these folks should keep posting in gear discussions. So you and chubsfanclub and I and all the other natural science types are in the wrong fields to get anywhere. I'd bet one of our members who's a intellectual property lawyer could sort it out in a millisecond. Only he/she would be smart enough not to say anything on the record.