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SIA releases 2013 Participant Survey

post #1 of 9
Thread Starter 

SnowSports Industries America (SIA) released the 2013 Snow Sports Participant Study today that provides a comprehensive look into this season’s snow sports participants across all six disciplines. The report covers alpine skiers, snowboarders, cross country skiers, freeskiers, telemark skiers and snowshoers and provides a detailed account of what they did on and off the mountain during the 2012/2013 season.

Snowfall got a late start this season, really getting underway after the Christmas holiday. The lack of early season snow affected all snow sports except freeski and telemark, which both finished the season with more participants than previous years. Ultimately, overall snow sports participation was down 3% to 19.3M participants across all disciplines; alpine ski had a 19% drop in participation but still brought the most to the mountain with 8.2M, followed by snowboard with 7.4M, freeski with 5.4M, snowshoe with 4M, cross country with 3.3 million and telemark with 2.8M participants.

 

Four-Season Snow Sports Participation

 

The 2013 Snow Sports Participant Study offers unique facts about this season’s participants:

  • Out of the 19.3M participants, 62% are male and 38% are female.
  • Alpine skiers and snowboarders make up 49% of all snow sports participants.
  • 54% of snow sports participants make more than $75K a year.
  • Snowshoeing is the most popular snow sport amongst women, representing 46% of snowshoers.
  • Freeskiing is the most diverse snow sport, with minorities representing half of its participants.
  • Over 39% of snowboarders are under age 24.
  • 74% of snow sports participants are homeowners.
  • The majority of skiers (18%) and snowboarders (27%) live in the Pacific region.
post #2 of 9
It seems odd to me to remove free skiing from alpine. What if you spend time in a given day doing both? How about in a given RUN?
post #3 of 9

I don't understand why they have a 'freeski' category separate for the 'alpine skier' category... seems weird to have two different categories where they are both essentially alpine skiers.  I'd really like to know how they define someone as a freeskier.

post #4 of 9

What is a freeskier?

 

There needs to be a back country skier category. At the ski shop where i work we sold 5 pairs of $500. AT bindings over the Xmas Holidays, so my boss ordered more and then AFAIK we never sold another pair the rest of the season.

post #5 of 9
I had to look it up. Sounds like a park rat.
post #6 of 9
Quote:
Originally Posted by DanoT View Post

What is a freeskier?

There needs to be a back country skier category. At the ski shop where i work we sold 5 pairs of $500. AT bindings over the Xmas Holidays, so my boss ordered more and then AFAIK we never sold another pair the rest of the season.

Any deals? Got a daughter just getting into it.
post #7 of 9
Quote:
Originally Posted by sibhusky View Post

I had to look it up. Sounds like a park rat.

looks like park & pipe skier

post #8 of 9
Quote:
Originally Posted by DanoT View Post

...There needs to be a back country skier category. At the ski shop where i work we sold 5 pairs of $500. AT bindings over the Xmas Holidays, so my boss ordered more and then AFAIK we never sold another pair the rest of the season.

 

I wonder if they lumped AT in with telemark? I find it odd that tele is going up like that, as my impression has been that the expansion of AT gear is drawing tele skiers away....  I mean, surely every fourth skier isn't on tele.

post #9 of 9

My understanding is that "freeskiing" included backcountry skiing as well as park skiing.  What I notice in the numbers is that it is actually holding steady. If you add up Alpine, Snowboard, Cross Country, and Freeski the numbers haven't changed much from 2008/9 to last season.  The distribution is just different.  Probably because of the split of Alpine and Freeski.

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