EpicSki › The Barking Bear Forums › EpicSki Community › Skiing News › Powder Alliance of 12 ski resorts for 2013-14
New Posts  All Forums:Forum Nav:

Powder Alliance of 12 ski resorts for 2013-14

post #1 of 14
Thread Starter 

The Powder Alliance is making news.  Started in the spring but kept adding until they had a dozen ski resorts working together.

 

For more, look here:

http://www.epicski.com/t/120957/powder-alliance

 

 

12 WESTERN RESORTS FORM ‘POWDER ALLIANCE’

614 view(s)
 

PUBLISH DATE

07/18/2013


SAM Magazine—Wrightwood, Calif., July 18, 2013—In response to the development of other multi-area pass deals, a dozen Western resorts have created the Powder Alliance and are offering free lift access to “anytime” passholders from member resorts. The areas are Crested Butte, Colo.; Snowbasin Resort, Utah; Sierra-at-Tahoe, China Peak, and Mountain High, Calif.; Stevens Pass and Schweitzer, Wash.; Timberline and Mt. Hood Skibowl, Ore.; Arizona Snowbowl; Angel Fire Resort, N.M.; and Bridger Bowl, Mont.

 

. . .

http://www.saminfo.com/news/12-western-resorts-form-‘powder-alliance

post #2 of 14
Thread Starter 

New FAQs added in the last week.

http://www.powderalliance.com - scroll to the bottom

 

 

 

How much does the Powder Alliance pass cost?
Nothing. The benefits come free when you purchase a top-tier, anytime season pass to any one of the Powder Alliance resorts.

Where do I get my tickets?
Traditionally in the season pass office however each resort has specific redemption information on their page. Please check it prior to visiting.

Are there any discounts on the 4th, 5th, and 6th day? Or other special offers for Powder Alliance members?

There might be! Check each resort’s partner page prior to visiting to see what special offers are in store for you.

post #3 of 14
THREE DAYS!!! Not something that lets you ski the other areas repeatedly.
post #4 of 14
Quote:
Originally Posted by Kneale Brownson View Post

THREE DAYS!!! Not something that lets you ski the other areas repeatedly.

Three days isn't a lot, but enough to "taste" another resort for those who primarily ski one area with a seasons pass.  I find this fascinating, since I was curious how the independent resorts would react to pricing and passholder benefits from Vail Associates and others.  Hopefully, these resorts will get Powder Alliance skiers to spend $ on food and lodging at resorts other than where each skier has a seasons pass. 

post #5 of 14
Quote:
Originally Posted by marznc View Post

12 WESTERN RESORTS FORM ‘POWDER ALLIANCE’

614 view(s)
 

PUBLISH DATE

07/18/2013


SAM Magazine—Wrightwood, Calif., July 18, 2013—In response to the development of other multi-area pass deals, a dozen Western resorts have created the Powder Alliance and are offering free lift access to “anytime” passholders from member resorts. The areas are Crested Butte, Colo.; Snowbasin Resort, Utah; Sierra-at-Tahoe, China Peak, and Mountain High, Calif.; Stevens Pass and Schweitzer, Wash.; Timberline and Mt. Hood Skibowl, Ore.; Arizona Snowbowl; Angel Fire Resort, N.M.; and Bridger Bowl, Mont.

 

. . .

http://www.saminfo.com/news/12-western-resorts-form-‘powder-alliance

These guys ought to take a geography class.

post #6 of 14
Did they move the resort or the state line?
post #7 of 14
Thread Starter 
Quote:
Originally Posted by Kneale Brownson View Post

THREE DAYS!!! Not something that lets you ski the other areas repeatedly.

If the incentive of 3 free days is enough to get people to buy the more expensive season pass and take a trip to one or two of the partner resorts, that's a win-win for the ski resorts in the Alliance.

post #8 of 14
Quote:
Originally Posted by marznc View Post

If the incentive of 3 free days is enough to get people to buy the more expensive season pass and take a trip to one or two of the partner resorts, that's a win-win for the ski resorts in the Alliance.

If they'd take the cost of three days use off the price of a pass, they'd sell more passes. An Epic pass just made the season $160 cheaper at Canyons.
post #9 of 14
Quote:
Originally Posted by Kneale Brownson View Post


If they'd take the cost of three days use off the price of a pass, they'd sell more passes. An Epic pass just made the season $160 cheaper at Canyons.

 

Well of course they would sell more, that's rather obvious.  The less obvious question is would the extra passes sold make up for the lower prices, thereby resulting in more total revenue?

 

I don't profess to know the answer to that, but I'm pretty sure the ski areas are putting a little more thought into their pricing structures than most people seem to give them credit for.  That doesn't mean they've got it all figure out and are infallible, but I'm pretty sure they're not just throwing darts at numbers on the wall.

 

This is basically a free benefit, I'm pretty sure my season pass price didn't go up at all this year (I'd have to check to make sure), so I really can't think of anything to complain about.

post #10 of 14
Thread Starter 

Pretty obvious that cross-marketing is part of the advantage to joining the Alliance.  A recent article noted that creating a "brand" is what is new, more so than the idea of a few reciprocal free day tickets.  The new FB page got over 1000 Likes in about a week.

 

http://www.slopefillers.com/powder-alliance-upgrade/

"These partnerships have existed in various forms between many of these resorts for years. Now, by creating a unified brand, they’ve been able to give these perks the attention they deserve while coordinating a massive marketing push very similar to what we saw with the Mountain Collective."

post #11 of 14

To use 3 days of tickets, many will book accomodation for a few nights, presumably at places that are owned or have relationships with the lift company. The revenue from food, beverage, lessons, hire etc could be good for the resorts' bottom line. Ditto with the home resort selling the anytime pass and getting that $ in the bank long before the snow comes (or doesnt). Plus there's the exposure from joint marketing efforts. I think the concept of sharing is better than trying to cannabalise each other's market. 

post #12 of 14
Quote:
Originally Posted by jaobrien6 View Post

 

Well of course they would sell more...

Which would mean more people on the slopes. There is a fine line in trying to balance profit versus capacity. More passes at a cheaper price is not necessarily a good thing for your season pass holders who find it too crowded.

post #13 of 14
Thread Starter 

My sense is that the price of a season pass did not go up at the Alliance resorts, so there isn't a downside for someone who doesn't intend to travel.  I think there is one place that added a "VIP" pass that includes Alliance benefits but retained the same price for a season pass that is only good at that resort.

 

Some MCP resorts offer discounted lift tickets at partners only for the highest level season pass.

post #14 of 14
Thread Starter 

Quote:
Originally Posted by veteran View Post

To use 3 days of tickets, many will book accomodation for a few nights, presumably at places that are owned or have relationships with the lift company. The revenue from food, beverage, lessons, hire etc could be good for the resorts' bottom line. Ditto with the home resort selling the anytime pass and getting that $ in the bank long before the snow comes (or doesnt). Plus there's the exposure from joint marketing efforts. I think the concept of sharing is better than trying to cannabalise each other's market. 

The Powder Alliance website now includes a webpage for each resort.  Some of those include links for lodging offers.

New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Skiing News
EpicSki › The Barking Bear Forums › EpicSki Community › Skiing News › Powder Alliance of 12 ski resorts for 2013-14