According to the Aspen Times, Aspen Skiing Company has created a new director-level position for non-skiing business, especially summer tourism.
The position is called director of business development and is being filled by Peter Santini, who has worked for the company since 2009. The role is centered around nonskiing business, of which summer is the biggest part, and the goal is that it will help the company focus on executing its plan for summer, Perry said.
“Particularly in Snowmass it’s important,” Perry said. “Snowmass Village has always been fairly quiet in summer. … Everyone has always agreed there is high potential in Snowmass for the summer.”
Part of that plan was the development of the Elk Camp area into a hub for activities throughout the year. The reason the Elk Camp Gondola was built on the east side of the mountain was to provide year-round access to that area, Perry said.
More about Elk Camp at Snowmass