[disclosure: not financially affiliated with the company, but it is local, I know some of the people involved, and have used their product]
Not really new, it has been in testing and limited production. Yesterday was the official announcement that Javelin Performance Coatings is an offical supplier to Alpine Canada and has in fact been in use with this past season with the Canada Ski Cross team, who have been quite successful, several other World Cup athletes and lots of provincial and local athletes. Here's a slightly editted version of the Facebook posting.
The retail distribution is not widespread yet, but is available online from Javelin. If you can get some, it is worth trying.