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Marketing Mistakes : A quiz - Page 2

post #31 of 54
Quote:
Originally Posted by crgildart View Post

^^^Note the one on the left's foot is in the wring binding

 

Her legs are crossed.

post #32 of 54
Quote:
Originally Posted by crgildart View Post

^^^Note the one on the left's foot is in the wring binding

 

 

Yeah, I noticed that too.  Then I had to tell myself off for not looking in the right place  biggrin.gif

post #33 of 54
Quote:
Originally Posted by anachronism View Post

 

Her legs are crossed.

 

Oh, so they are.  I must have been distracted.

post #34 of 54

The only people who care if she's goofy footed are people with foot fetishes :)

post #35 of 54

This is a great thread!  

 

I hereby propose that we re-create the Tommy ad at the Big sky Gathering.....icon14.gif

 

now about re-creating the postcard lift picture, who can we get to volunteer?  

post #36 of 54
Thread Starter 

Amazing how "chat drift" can take many directions.

 

You are all "imaginative", skiers.

 

Back to those marketing errors.

 

I understand and accept all the points given in regards to "modern marketing" startegies. My point was not to focus on this aspect since this is a ski site and I just wanted skiers to note errors made.

 

Here are some on this ad that Mr. Hilfiger ( who might be a great patron of skiing) may consider;

 

1. Ski poles too short on extreme left skier

2. Unbuckled rear entry ski boot

3. narrow ski pants cuff ( thus rolled up) Problem here of material since circa skiers in the 1970's did not have such ski pants.

4. The many skiers with scarves.

5.That 15 year old skier ( I use term loosely)  clearly has ski boots that are too long for him.

6.Those very chic belts women wearing on ski jackets are never worn by skiers.

7.The most flagrant is the women skier in red jacket that has three skis. One on snow ion left foot and then holding two skis with right hand. I am sure you will all come up with some stories about why she has three skis ( A spare ski???)

8 For the very smart skier,,I am sure you all noted that skier on left has a pair of Salomon Driver bindings, that came out well after the  "good old times" which the ad is supposed convey.

 

I am sure others will find errors I have missed.

 

Back to my skiing.

 

With great respect to Mr. Hilfiger and his staff,,,,,

 

PA

post #37 of 54

Torlauf, you missed the biggest error of all: people who wear this stuff really aren't skiers. 

post #38 of 54
Thread Starter 

Finndog,

You are so right on the mark!

As someone mentioned "reality" is NOT the essential parameter in marketing ! It is the "image" that many persons want to project or associate with  ! Some social psychologist would say it is because they do not know what their image is. The famous adolescent "searching for the image" crisis!

 

You are also right. They are NOT skiers !

 

In my opinion Hilfiger has gone down in my opinion. I do not care how much money the owner gives to skiing. His marketing strategy is ill conceived  and counter-productive. That why I love to buy products for real skiers , designed by real skiers and used/tested by real skiers !  Not products for the "runway" !

 

I understand the image issue. I spot very quickly the "image" skiers with their; Ferrari skis, Gold Plated bindings ( they do exist), boutique skis made with rare alpine rocks ( also exists) etc,,,,, You know all the signs  since you see them at Vail , St. Moritz and other "to be seen ski resorts "! ( now we will have a great debate,,,,,)

 

Just my opinion !

 

A simple skier.

 

Respectfully,

PA

post #39 of 54
Quote:
Originally Posted by segbrown View Post

Also, of all fashion designers, Hilfiger is probably the most knowledgeable about skiing. He has sponsored races for years, and  his was one of Jeremy Bloom's contracts that raised all those NCAA eligibility issues. 

 

Plus, these are awesome!

 

 

 

The 70s retro prep look is a big IN thing, and it doesn't mean those wearing it can't ski, either

 

Is it because I'm old, or clueless, or blind, or all of the previously mentioned, but what is "awesome" about a couple of average looking sets of goggles?

post #40 of 54
Thread Starter 

Posaune,

I smell a spam!

I smell some more subtle marketing.

 

Please stay with topic: the image issue in market and gafts made . Not how much money is given by,,,,, Not how better he/she is or how great product is  because pro has it and how IN it is !

 

You have fallen into the "image" mind set. I accept and know that the ski world is full of IN products. My thesis is that great skiers,,no smart skiers do not look at IN products be rather buy the "functional" products! Yes those units are bought by skiers that wear their goggles in bar. They do want the IN retro units!

 

I buy goggles because they do not fog up, are functional. I do not care about their "look" !

 

Just my humble opinion as a simple skier.

PA

post #41 of 54
Quote:
Originally Posted by Torlauf View Post

Posaune,

I smell a spam!

I smell some more subtle marketing.

 

Please stay with topic: the image issue in market and gafts made . Not how much money is given by,,,,, Not how better he/she is or how great product is  because pro has it and how IN it is !

 

You have fallen into the "image" mind set. I accept and know that the ski world is full of IN products. My thesis is that great skiers,,no smart skiers do not look at IN products be rather buy the "functional" products! Yes those units are bought by skiers that wear their goggles in bar. They do want the IN retro units!

 

I buy goggles because they do not fog up, are functional. I do not care about their "look" !

 

Just my humble opinion as a simple skier.

PA

Spam? What in God's name are you babbling about?  Those goggles look about as normal as any goggles I've seen.  I don't give a crap about their style.  They were called "awesome" and I thought it was silly.  Subtle marketing?  Well, much too subtle for me, I guess.  I've got no clue as to what point you're making.  And "stay with the topic?!"  Are you kidding?  This is an internet forum and there ain't no topic that can't be wandered away from by anyone at any time.  If you want the post to die, don't reply or allude to it.

post #42 of 54

I kind of like the goggles myself.  Not something I would wear, but the retro styling is well done.

post #43 of 54
Quote:
Originally Posted by JayT View Post

I kind of like the goggles myself.  Not something I would wear, but the retro styling is well done.

I'm so retro that I don't even notice the "retro styling."  They just look like goggles to me.

post #44 of 54
Quote:
Originally Posted by Posaune View Post

Spam? What in God's name are you babbling about?  Those goggles look about as normal as any goggles I've seen.  I don't give a crap about their style.  They were called "awesome" and I thought it was silly.  Subtle marketing?  Well, much too subtle for me, I guess.  I've got no clue as to what point you're making.  And "stay with the topic?!"  Are you kidding?  This is an internet forum and there ain't no topic that can't be wandered away from by anyone at any time.  If you want the post to die, don't reply or allude to it.

Torlauf. You've just been schooled.  Besides who cares what some fashion mill thinks we should follow ?  Start with functionality and then make it fit nicely. The human body will add it's style reflective of yours.

post #45 of 54

Just curious where the rolled up cuffs are.  I'm seeing fancy socks pulled up over the pant legs.  

 

There does seem to be a conglomeration of time periods shown.  But then, we occasionally STILL SEE some of this stuff on the hill here, 30 years later.  And add in the fact that occasionally things come back in style (think neon) and lift line style confusion is always happening.  Having started skiing with leather boots and cable bindings, I still have some of this stuff in my closet (or my garage).  As for unbuckled boots, maybe they are letting the blood in to warm up their feet.  biggrin.gif

post #46 of 54

sibhusky,

 

Like you I note various time "shifts" ! Again poor research by ad staff.

 

Like you I still see such "ski styles". That is the fun of skiing.

 

As far as unbuckled boots due to cold,,,,,,note hands, no hats etc,,,,,context is not cold weather yet.....

 

Happy skiing.

 

Icarus

post #47 of 54

post #48 of 54
Quote:
Originally Posted by segbrown View Post

 

 

I See your

 

and raise you

post #49 of 54

I don't buy in to all of that lizard brain we buy the expensive model with heated cup holders because it sub consciously reminds us of mother's milk malarkey.  I do kind of believe in other forms of provocative subliminal suggestion being effective though..

post #50 of 54
Quote:
Originally Posted by segbrown View Post

 

Quote:
Originally Posted by Finndog View Post

I See your

 

and raise you

 

I know exactly what you guys mean!  Despite our thoroughly thought out and highly specific objections to how modern ski gear is used and modern ski attire is worn, this TH marketer just doesn't seem to get it!  It's outrageous!!  wink.gif

post #51 of 54
Quote:
Originally Posted by Posaune View Post

Spam? What in God's name are you babbling about?  Those goggles look about as normal as any goggles I've seen.  I don't give a crap about their style.  They were called "awesome" and I thought it was silly.  Subtle marketing?  Well, much too subtle for me, I guess.  I've got no clue as to what point you're making.  And "stay with the topic?!"  Are you kidding?  This is an internet forum and there ain't no topic that can't be wandered away from by anyone at any time.  If you want the post to die, don't reply or allude to it.

I have a pair from 1962 that look just like Tommy's goggles. Maybe 'retro' is the new black, or people have really bad taste

 

Now get this thread on track! I see tamara McKinney sort of volunteered to be a model when she posted the nude chair pic on her facebook page. Come on tamara, just think of all the stacks at the Mens' FIS as you and Vonn ride the chair.  popcorn.gif

post #52 of 54

you guys all got it wrong.  All the "mistakes" you've pointed out are on purpose and done "ironically".  They know they suck at skiing, they shouldn't even given the hint that they are trying to compete with you on modern gear or proper technique.  (Basically they're calling you ski nerds if you even point out their mistakes). (just kidding).

 

But yea, let me throw in  2cents to also say  where do you think the profits in any ski industry comes from?  I will claim the majority comes from the casual skiers who have 1-2 trips a year. So, the "real skiers" and "skiing" are the minority in terms of the industry revenue, so we can't really get all high and mighty.   And for these skiers having fashion and style is more important than function.  

Why should they spend $5k on new winter "props" when they have perfectly usable props they've been using for the last 20years.

 

If you want ski gear porn, can take a look at any ski magazine.

post #53 of 54
Quote:
Originally Posted by raytseng View Post

you guys all got it wrong.

 

You apparently did not actually read most of the posts in this thread.

post #54 of 54
Quote:
Originally Posted by Abox View Post

I like the ad...it's a bunch of hipsters on skis ironically.  The question is who's cooler...nitpicky ski nerds or hipsters?   I've become very self-conscious about being out with a group of non-skiers in the winter and having the conversation turn to skiing.  Suddenly I realize, crap I've done it again...I'm like the nerd who can only talk about math.

You're doing better than me if this occurs only during the winter!

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