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Ski gear sales rising quickly!

post #1 of 8
Thread Starter 

Did you guys see this in the Sept issue of Ski Magazine, page 19?  That's unbelievable growth!  I didn't expect it.

 

Sales in millions.

 

  SKIS BOOTS
2008-09 $23.4 $11.2
2009-10 $28.1 $14.0
2010-11 $34.4 $14.7
2011-12 $44.3 $19.4
post #2 of 8
Perhaps it is from people trading in their old skis going with newer rockered technology and getting at boots to head into the bc?
post #3 of 8

Especially considering the way last season started. Although IIRC some of the shop owners on here mentioned that late season sales picked up quite a lot. 

post #4 of 8

I suspect a big contributor is more people going for a quiver of skis nowadays, whereas very few have multiple boots in comparison.

post #5 of 8

Boarders going to twin tips?

post #6 of 8

.......annnnnnd now for the buzz kill.

 

http://unofficialnetworks.com/vail-resorts-posts-50-drop-net-income-2012-107751/


Edited by rug wheelie - 9/30/12 at 8:23pm
post #7 of 8
Quote:
Originally Posted by WVSkier View Post

Did you guys see this in the Sept issue of Ski Magazine, page 19?  That's unbelievable growth!  I didn't expect it.

 

Sales in millions.

 

  SKIS BOOTS
2008-09 $23.4 $11.2
2009-10 $28.1 $14.0
2010-11 $34.4 $14.7
2011-12 $44.3 $19.4

 

At first glance I had the same reaction you did, or sort of. The numbers themselves are really not that large, but the growth rate is indeed significant.

 

However, those figures are for online sales, not overall sales. More people buying ski stuff over the Internet, same as what happened with books, music, pretty much everything at this point. I seriously doubt ski shop owners saw growth anything like that over that period, if they saw any growth at all.

 

Here's the full article...

 

http://www.skinet.com/ski/article/ski-commerce

 

 

We can't rewind we've gone too far.


Edited by jc-ski - 10/1/12 at 11:11am
post #8 of 8

Do these statistics mean that ski shops have had a decline in ski sales that parallels the on-line stats?  Perhaps that explains, in part, why at least three shops in the Banff/Canmore area have gone kaput in the last several years.  Yeah, I know that competition is supposed to be a good thing.

 

I know this has been hashed before on Epic, but I fear that on-line sales has the potential to seriously harm the industry - especially the small shops.  I overheard a conversation between a long-time customer and a shop owner last week.  Essentially, the customer came in asking if he could have bindings put on the skis that he bought on-line.  He next said that he hadn't really purchased the skis yet, but would the owner be willing to match the price.  The owner said "no" and the customer left in a huff.  For the price that the customer quoted on last year's ski, the owner admitted that his profit would be tiny for this season's skis.  The customer wanted service, but didn't want to support the shop where he has had service for the last 10 years - all over a couple of hundred bucks for skis that the guy will use for several years.  I can see why on-line purchasing is appealing to people who live in the south, but the trend is also hitting stores in the ski zone.

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