Skiing Business posted a great article about the decline of new participants in a range of sports, but skiing in particular, citing that <snip taken from article>
- A National Sporting Goods Association survey of skiers (skied 2+ times per year) reports a decrease of 800,000 skiers during the last 10 years while the U.S. population over the age 25 years old has grown by 25 million!
The article discusses taking responsibility for our sport and generating ideas to grow the sport, "owning the fight".
What are good ways to generate new growth in skiing?
Here's a program that I worked with a few years ago:
I worked as a volunteer for a small school in Northern Michigan. We had a program that took kids skiing at Caberfae Peaks for 12.00/day, including rental. This made it affordable for everyone to try skiing. What's more, is that I got the resort to let every parent who chaperoned the ski day ski for free (including rental). Caberfae, and this program got a lot of families skiing because they gave the parent(s) a reason to give it a try and hang out with their kids on the hill.
After all, if you get a kid skiing, then you've got a future. If you get the kids mom to ski, then you've got the whole family.
Kudos to Caberfae Peaks for "owning the fight"