We appreciate the interest in what is happening at Worth. The fire was a monumental change in our fortunes (we got almost all of our sales from demos), but it was not the only factor affecting us. Following the fire, we also learned that Praxis was no longer able to run production for us. This necessitated a search for a new production partner. We found an option with a facility in Quebec, where we ran the first test batch of Bootleggers last spring for evaluation. We were generally pleased with the results, though they were not exactly what we were getting from Praxis. However, we now face a challenge with meeting the minimum production requirements that this facility has in order to build for production, as well as tens of thousands of dollars in new tooling costs to set up to build the sizes and models in our line (each size of each model costs over $1000 in tooling and set-up, before you even build skis).
We do not currently have any demos, or new product in stock. Skihaus of Vermont is completely sold out, and Outdoor Gear Exchange has one or two pair left. I, personally, own one pair of our skis - the only pair of MegaGeorges in existence - which I do send out with folks from time to time. They are the best, most ideal skis for me I have ever owned, so I do twinge just a little with the knowledge that they are essentially irreplaceable..... :-)
We have, to date, undertaken this as more of a hobby, or side project than anything. All three of us have full time jobs that support our families, and to hang that up to chase building a ski brand is a substantial risk. At this point, we also find ourselves at a moment when, to grow the brand or, indeed, to keep it moving, it needs dedicated energy and attention. While we consider this, we are in a holding pattern, evaluating our ability to sink resources we don't readily have, along with finding a way to apply more energy and attention than we have already, to making it happen. Of course, there is also the very real factor that part of building a brand like this means spending days off driving, turning binding screws and standing under demo tents, instead of skiing with our kids. And, of course, we have spent far more than the business has brought in, out of our own pockets, to make it work. That's not a complaint, it goes with the territory. But will be a factor in our decision-making process.
I don't know yet where this will go. It has been really wonderful to be able to connect with fellow skiers, offer them a great product and share in their excitement. It has been especially gratifying to me to see how well received the designs have been. Folks who have tried our products had a great time on them, and there are few things better than seeing our work making fellow skiers have an even better time on the hill than they already were. Whether or not we are able to move forward, it is a source of real pride for me that we were able to build such a great brand and connect so well with so many in such a short time and with no resources. Skiing is a wonderful community to be a part of, and we truly enjoy contributing to it in our own way.
Where to go from here? Not sure. Maybe it means bringing on another partner who can pursue it as a full time gig. Maybe it needs to change hands to new ownership. Maybe we need to figure out how to fund our own production facility (!). Maybe it should wrap up. Maybe there are other options. It's hard to say at this point, but if folks are interested in being part of the evolution, feel free to contact me. I apologize for the novella, here, but I have always thought it was important to be as up front and transparent with our brand as possible.
Thanks, stay in touch, and shred on!
jason at worth skis dot com
Edited by Lemming - 2/19/15 at 8:19am