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Half-off price on ZAG skis for 100 of my closest friends

post #1 of 22
Thread Starter 

I had some correspondence with ZAG regarding a pair of skis I purchased and long story short, they sent me a coupon code good for a 50% discount off MSRP on this season's skis.  The coupon code can only be used 100 times and it is being provided to help ZAG re-establish their sales in the U.S.  You must purchase the skis through their web site.

 

ZAG Skis Web Site

 

Here's the code: crazypow12

 

I have skied the ZAG Big, Heli Gold, and H112.  They're not my typical ski (I usually like damper skis), but they have good edge hold, powerful pop, and are more versatile than their deep sidecuts would suggest.

 

post #2 of 22
Quote:
Originally Posted by Noodler View Post

I had some correspondence with ZAG regarding a pair of skis I purchased and long story short, they sent me a coupon code good for a 50% discount off MSRP on this season's skis.  The coupon code can only be used 100 times and it is being provided to help ZAG re-establish their sales in the U.S.  You must purchase the skis through their web site.

 

ZAG Skis Web Site

 

Here's the code: crazypow12

 

I have skied the ZAG Big, Heli Gold, and H112.  They're not my typical ski (I usually like damper skis), but they have good edge hold, powerful pop, and are more versatile than their deep sidecuts would suggest.

 




Ha!.....Viral spam marketing/sales at it's very worst. This form of Viral marketing and sales is a thin excuse for unauthorized selling in a non-distribution market. All those participating in this blatant scam should be pilloried in the public forum and further punished by fifty lashes with a wet Noodler.

 

SJ

post #3 of 22

some of the 'facts' I have heard about small ski manufacturer's revolutionary designs have reminded me of the information conveyed to me in person about a new vacuum cleaner that ...well, it would take a while to explain, but it simply does everything...couch cushions, heater vents, tile.....

post #4 of 22
Quote:
Originally Posted by davluri View Post

some of the 'facts' I have heard about small ski manufacturer's revolutionary designs have reminded me of the information conveyed to me in person about a new vacuum cleaner that ...well, it would take a while to explain, but it simply does everything...couch cushions, heater vents, tile.....



Next year's model is rockered...AND folds TP into a fan shape.

 

post #5 of 22

Now if the SKI folded....

post #6 of 22

SJ - don't be so hard on the lad, he doesn't know the way of the world.smile.gif
 

Quote:
Originally Posted by SierraJim View Post






Ha!.....Viral spam marketing/sales at it's very worst. This form of Viral marketing and sales is a thin excuse for unauthorized selling in a non-distribution market. All those participating in this blatant scam should be pilloried in the public forum and further punished by fifty lashes with a wet Noodler.

 

SJ



 

 

post #7 of 22
Quote:
Originally Posted by SierraJim View Post


Ha!.....Viral spam marketing/sales at it's very worst. This form of Viral marketing and sales is a thin excuse for unauthorized selling in a non-distribution market. All those participating in this blatant scam should be pilloried in the public forum and further punished by fifty lashes with a wet Noodler.

 

SJ


Apparently there is a lot I don't know about the ski industry (along with Noodler). What is the governing body that authorizes where and how a ski company can sell its wares? Do ski makers/sellers have to obtain regional sales licenses? Do they have to get their marketing plans approved by the governing body? If there was backlash because the brand does not sponsor this forum I would understand it. But I don't understand the part about "unauthorized selling in a non-distribution market." Seriously, I'm not trying to be facetious with my questions -- I'm really hoping someone will explain this post.

 

post #8 of 22

I am with you TSG, I don't get Jim's rant.  If the OP is associated with ZAG, then that info should be disclosed.  If in fact he likes their skis, as I do Movement skis (which get no love on this site) and received the coupon with the instructions to please spread it amongst his friends, then BFD.  It would seem to me their 50% off price is similar to what can be paid for a known and much reviewed ski at seasons end, but you get the deal now, not in 30-60 days.  So whatever.  I doubt many give it a try, so don't sweat losing a sale guys.

post #9 of 22
Thread Starter 

I guess I should have pointed out that I have absolutely no affiliation with ZAG and was just trying to pass along some Epic Bear goodwill.

post #10 of 22
Quote:
Originally Posted by Noodler View Post

I ... was just trying to pass along some Epic Bear goodwill.



Careful with that in a low-snow year ... you'll get your head bitten off! wink.gif

post #11 of 22

I too must admit to being more than a little perplexed.  We are not talking ATF goods here. What exactly is "unauthorized selling?". Authorized (or not) by who (whom)?  As far as I know "viral marketing" is just....marketing, and has been around forever.  "So Grog, you liked that flint spear head did ya?  I'll give you 10 free ones to tell your clan you got them at Maag's flint emporium, I'll even cut them a break if they say you sent them."  In this case I don't even see the 10 free ones  

 

What am I missing?  

 

//viral marketing is the whole premise of Promotive


Edited by Alveolus - 1/16/12 at 6:32pm
post #12 of 22

Hilarious

 

SJ

post #13 of 22

Quote:

Originally Posted by SierraJim View Post

Hilarious

 

SJ


SJ: Rather than a toss-off answer, how about addressing the real questions posed here by TallSkinnyGuy and Live2Ski? 
You're losing cred here.


 

 

post #14 of 22

As I understand the sales of major brands, and Zag may be different, in each region, a set number of shops are given say the Dynastar Brand. Dynastar is trying to distribute the product, but not have too many shops competing with each other to sell the line, so that every Dynastar shop can be successful. If they give it to too many shops, no one makes money. But they want to be in enough shops to have a presence. A shop will make an effort to get as many lines as they want, but has to make sales and re-order an acceptable amount of product in each line they carry. Like any other business that follows all the rules and laws, it is frustrating to have to compete with a business that circumvents rules and takes an unfair pricing advantage in so doing.  

 

Start Haus has a true brick and mortar presence and does a ton of things for the local skiing community. They spend a LOT of money to have a top rate shop. The Tahoe region would be diminished greatly if unfair competition hurt their business.

 

like said: don't know if Zag is doing anything wrong, just saying, if...

post #15 of 22

At the risk of turning the discussion to the skis themselves...

 

 

Noodler (or anyone who may have skied Zags),

 

Can you provide me with your thoughts on the ski vis-a-vis some of the current skis with similar dimensions? Could you compare it to the Blizzard Bonafide, for example, for which I saw you skied and is extremely popular on this site, or Rossignol S3? The skis share similar tip-waist-tail dims but what about the rocker profiles. Any idea on the amount of tip and tail rocker or stiffness for the Zag H112?

 

Thank you.

 

post #16 of 22

I see the merit both sides represented in the issue. Retail anything is a tough business. My wife has a retail clothes business (high end kids clothes). Every once in a while somebody will blow into town rent a space and sell kids clothes real cheap. Its annoying for her and more than likely she loses some sales revenue as a result.

 

So I can appreciate a real ski shop having taken a leap of faith every year laying big money out for product having expenses and coping with the crap shoot the weather can be which effects sales, having to deal with maybe competitive product that does not share these same expenses.

 

On the other hand I tend to look at skiing as a big indulgence that consumes a good bit of money. Flights west, equipment, rental cars, passes, on and on. As a result, I believe I need to buy equipment at the best prevailing prices so I don't feel as guilty about it. Its kind of weird I feel that way because I'm not as frugal on spending money in other areas. We eat out frequently and if I applied this money to ski equipment the money I try to save on ski stuff would be pretty insignificant. But I'm always looking for a bargain so I'm not a very good ski shop customer.

 

I will pay for fitting and foot beds etc believing I can only benefit from this expertise a good shop can provide.

 

Probably two profiles of ski equipment customers have emerged as a result of the internet. One that wants a bargain and is willing to take more of a risk void of the expertise and knpwledge that the specialized shop can provide and the other base of customer that wants to make the best informed decision on the purchase based on the information the shop can provide on the product demo opportunity etc.

 

But retail is tough period!

post #17 of 22

I understand both  the idea of the brick-and-mortar vs. internet sales issue and the idea not cannibalizing a territory.  But SJ wrote: "This form of Viral marketing and sales is a thin excuse for unauthorized selling in a non-distribution market."  I don't get it.  It doesn't appear anyone in the US actually carries ZAG as a brand, so they're not cannibalizing their own distributors.  And as for the internet sales issue... while I agree it might be relevant, there is always this problem and I don't see how this is "unauthorized selling in a non-distribution market".   In fact, I might argue that the internet vs. brick-and-mortar issue is actually less here, b/c no one can try out these skis somewhere and then order them online, like we could do with other, more widely distributed brands.  If you order these skis, you're really buying an unknown quantity.

 

SJ?

 

 

post #18 of 22

The argument might be more relevant if Starthaus had no online presence, but that is clearly not the case.

post #19 of 22
Quote:
Originally Posted by Noodler View Post
  They're not my typical ski (I usually like damper skis), but they have good edge hold, powerful pop, and are more versatile than their deep sidecuts would suggest.

 



So... young athletic heel pushers in deeper or looser snow ought to /love/ these?

post #20 of 22

First, a quick note on the distribution model. Yeah, I get it from a manufacturer to distributer standpoint, but it's kindof like the apple app store vs. google play argument. One is more controlled and gives you high quality stuff that you can trust, the other is more free and cheaper. Personally, i don't think brick and mortar ski shops are not intrinsically better. It's the people who work there and their knowledge of skiing and willingness to have some chill convos with other skiiers that adds value. That said, I've been to plenty of ski shops full of d-bag urban outfitter types playing "skiier" and selling gear at terrible prices, so my sympathy is limited.

 

Back to the Zag H112. They are AMAZING! My bro bought me a pair for Christmas a couple years back now, and I have been amazed that people call them a high speed ski, not because their unstable at speed (they're not) but because of how light and nimble they are in the trees and when picking my way down some steep chutes last year in Squaw. Granted, I haven't skied a ton of competitors, but I have demoed Armada TST, Blizzards, and tried out my bro's Armada Ants. Only the TST was nearly as good in tight trees or on fluffy bumps, though they were terrible trying to carve GS turns on groomers. The Ants are a beast but not very versatile (useless on groomers and a not very slarvy) and the Blizzard whatever-they're-called suck - too heavy, too damp, not fun. 

 

My ice coast skis are  Line Prophet 90s from before they were rockered, which are great, but super heavy with my solid metal Rossi Axial2 Tis. So, I use the Zags all the time and for pretty much anything other than early season east coast, I love them. They're ok on groomers for what they are too, laying down a decent carve at speed. They're decent in crud, climbing on top a little instead of bashing through everything like my Lines. Again, the rocker lets me slide the tail out in crappy conditions where I would have to use a lot more up and down motion to avoid catching something when skiing the Prophets. In deeper snow, and steeper slopes they're just plain fun, the nearly full length but mild rocker and mild shovel tip make them incredibly easy to pivot in tight places and cramped steeps, with pretty good float in pow. I ski the 190-somethings and I'm 6'3" 190lbs.

 

So everyone, buy Zags! This way they'll still exist as a company when I kill my current pair of H112s and need another pair.

post #21 of 22

This is pretty common in the bike biz.  Check out Veloforma: fairly standard, inexpensive Chinese made carbon frames.  They get the job done, nothing fancy really.  Basically any team that wants them can grab the frames at 50% off retail. Since they don't have any retailers, and are basically a direct sale company, it works out ok, although I feel for the guy who pays retail w/o knowing the true pricing that can be had.

post #22 of 22

Just speculation but maybe Starthaus (or somebody they like) has been in negotiations to sell or distribute Zag in NA and this type of marketing flies in the face of the agreement they are trying to reach. Could be seen as a desperation move on Zag's part and/or as undermining a potential agreement. For all we know, Zag does have a distribution agreement but is not holding up their end of the agreement. It is interesting that if you use their "find a shop" search the map centers on Tahoe but no company is listed in NA. Maybe they are not providing the marketing support that was promised to a distributor hence the distributor is not happy to see this marketing effort.

 

Again, all speculation on my part but I have seen this type of thing happen before. This is a big reason why regional or residency restrictions are enforced by manufacturers.

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