I'm interested in family vacations, and I love Smuggler's site. It's easy to navigate, very family oriented. More importantly though, all the lodging options are shown in one spot, on one page, no searching through obscure places. What I really like too is the fact they orient the lodging to a photo, so you know exactly WHERE you're staying in relation to the mountain. "5 minutes from the hill" doesn't cut it in my opinion. SHOW me.
I think too many resorts take consumers for granted a bit. Work for my money and you WILL get it over your competition. Don't make me do ALL the work, finding, researching, booking, mapping, you name it. Sure, I have to book but If you do those things for me, make it easy for me, I don't even mind paying a bit of a premium to your resort! But if you're even a bit cheaper, then I'm sold!!
Part of the way to do this is to give me the info I need. Put yourself in my shoes/boots. What would I need to know if I've never been to your resort and have a family in tow? How do I get around? Where do I park? Is parking fee separate or included? Where can I eat in town? Where can I shop? Will I have Internet in my room? I want more info. There's plenty of info about the mountain on these resort websites, but nothing supplementary. No details about the realities of a "vacation", not just "mountain stats". There's more to a resort than snowfall and lift stats. Resorts are trying to sell an experience, so give me that info too. Not just a picture of the mountains and lodging and then nothing to help me figure out if you have what I need to enjoy my vacation.
If I haven't been to your resort, I have no clue what to expect. Make me want to come to your resort, make it easy, make it pleasurable and non-stressful, and I WILL come back again with my kids and money in tow. Even more, I will tell all my skiing friends and relatives about your resort and how easy it is to book, what awesome package deals you have (yes, please offer more of these!!), and how fantastic the service was.
That's it in a nutshell.
Edited by Gunnerbob - 8/29/11 at 9:30am