So for decades ski boot sizes have been somewhat deceptive to the layman. One school if thought is this is because they know that you should use a professional boot fitter to get the most out of your purchase in regards to satisfaction, performance, and comfort. All of that is very true. But, when they do sell direct to the public and distributors they publish size charts that show mondo sizes matched to shoe sizes that are larger than most boot fitters or experienced skiers would recommend. When the average noob buys a boot with no help they will walk out of the store with something too big because it feels soo much better than the (expert recommended) proper size does before they pack out. Do the boot manufacturers prefer that folks be comfortable initially because more boots are returned for discomfort than are returned for packing out and being loose after lots of hours skiing in the boot?
It makes me wonder... on average do most people buy boots then never use them enough to actually pack them out? Seeing all the "one trip wonder" ski gear on Craigslist and eBay makes me think that companies actually intentionally post size guides for use by non dedicated skiers assuming that people with experience will know to go smaller, knowing that people with experience will know that the boots will be very tight for the first several hours or pack out time, especially if not professionally fitted and altered some.
And they entice people to buy boots that will be less likely to be returned within a week when full refunds must be issued. The wrong size might feel pretty good for a few hours right?
Just something I wonder about.