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Ski Industry Has Best Year EVER!!!

post #1 of 21
Thread Starter 

From the SIA (Ski Industries of America) May Newsletter comes this item: 

 

SNOW SPORTS MARKET BREAKS RECORD WITH $3.3 BILLION IN SALES

 

The snow sports market brought in a record $3.3 billion over the full 2010/2011 season easily breaking the 2008/2009 season’s $3 billion dollar mark. Overall, snow sports sales were up 8% in units sold, and 12% in dollars sold. Leaner inventories kept prices strong throughout the season; equipment inventories finished the season 19% leaner and equipment prices were 10% higher than they were at the close of last season. In fact, retail margins finished the season up 10% for equipment, up 10% for accessories, and up 4% for apparel goods sold.


 

A question for you all: did you contribute to the ski industry's best year ever? 

 

I got new skis for La Nina--excellent move on my part!

Bought some awesome yellow pants on spring clearance.

 

post #2 of 21

Bottom line: snow = sales.

post #3 of 21

A reviving economy doesn't hurt... but yeah, lots of snow to go around brings more people out for sure.

post #4 of 21
Thread Starter 

But you can't spend snow. 

post #5 of 21

I can't believe that is still 1/5th the market for dietary supplements.  JEEZ

 

 

Does this mean more people are skiing?

 

If so, I hope that means more resorts can open... yeah I know it's a big mess with the Forest service and such, but now there are like 480 resorts in the US, and there used to be some 750 resorts.

post #6 of 21

I chipped in with a new par of snow pants, two sets of Minus33 Base Layer, a set of mittens, a new helmet and pair of goggles (granted those two were used), and rented a pair of demo skis for a week. I guess I chipped in cool.gif

post #7 of 21



 

Quote:
Originally Posted by BoredAtBMBW View Post

 

 

Does this mean more people are skiing?

 

 

 

Skier visits increased from the prior year, but mostly the increase is for higher prices.   

post #8 of 21

I read elsewhere that the general trend is: less people are skiing / snowboarding, but those who do are going more frequently.

post #9 of 21

so nolo are you saying that inflationary pricing for hard goods is a good thing?  I think skis cost too much, as do many things.  Over $1,000 retail for a pair of skis?  Out of hand.

 
post #10 of 21

beercheer.gif

post #11 of 21
Quote:
Originally Posted by SkiMangoJazz View Post

so nolo are you saying that inflationary pricing for hard goods is a good thing?  I think skis cost too much, as do many things.  Over $1,000 retail for a pair of skis?  Out of hand.

 


Steve, I'm pretty sure they adjust the stats for inflation before claiming record salesspit.gif 

 

And also there was also an increase in "units sold"

 

 

Quote:
snow sports sales were up 8% in units sold, and 12% in dollars sold.

 

 

post #12 of 21
Quote:
Originally Posted by SkiMangoJazz View Post

so nolo are you saying that inflationary pricing for hard goods is a good thing?  I think skis cost too much, as do many things.  Over $1,000 retail for a pair of skis?  Out of hand.

 


You seriously need a dose of perspective. Look at what has happened with the cost of... well, almost everything else over the last 30 years, then look at ski equipment costs. I remember paying over $600 for a pair of Volkl P9 SL skis in 1987, a pair of Volkl Mantras at retail in 2011 was $699. You have been living in a 'Golden Age' of sporting good pricing for the last 10 years, think I'm lying? Have you EVER paid $1000 for a ski? Yeah, I didn't think so. Your comment is weak.

 

post #13 of 21

I always do my part to support the economy.

post #14 of 21
First time alpine gear buyer, so yes, new boots at full price. But I bought my very first pair of skis on a demo sale and didn't get them until April 17th, which wasn't so smart--I could easily have bought them new with bindings for what I paid on demos in the meantime, and now I want to replace the bindings anyhow. nonono2.gif But I love them anyways.

As for $1,000 skis, it's hard to imagine buying another pair of skis at full price. Everything was marked down pretty well locally and on line before President's Day, and if I need powder skis in January there are always 2010 skis that are equivalent or better than I could afford at retail prices. I'm still a gear freak, but my long-term finances have forced me to temper my GAS (gear acquisition syndrome) with just a little bit of common sense, and having last year's graphics doesn't bother me one bit.

Oh, and I'm not much of a contributor to ski area operations. I got a $40/day locals card for $199 and skied about 26 days, so I ended the season $20 below full price at Alta ($69). Next year I'll have a season pass and will ski even more because I'll start off more healthy, so I'll pay maybe $30/day tops. I'll ski in pretty much any conditions, so my ski days won't drop too much even if the snow is just average.

So if the industry is making lots of loot, little of it is coming from my pocket.
Edited by litterbug - 5/6/11 at 3:28pm
post #15 of 21
Quote:
Originally Posted by Whiteroom View Post

Your comment is weak.

 

as am i.  guess i shouldn't post 20 hrs after surgery and on oxycodine
 

 

 
post #16 of 21

lol... I won't say we've all been there, but some of us have.  No surgery for me, fortunately, but damn near lost my toe in a household accident, and later discovered that after popping a couple of oxy is not a good time to catch up on your email.  ;-)
 

Quote:
Originally Posted by SkiMangoJazz View Post

as am i.  guess i shouldn't post 20 hrs after surgery and on oxycodine
 

 


 

post #17 of 21
Quote:
Originally Posted by nolo View Post
A question for you all: did you contribute to the ski industry's best year ever?

Thinking it over, I can't think of anything I bought that would have been counted, other than season passes.  I'm pathetic, always buying clothing that isn't Ski Gear(tm), but instead repurposed from general outdoor wear (such as an REI shell jacket, gloves from a Columbia outlet store, and a pair of $7 nylon basketball warmup pants from a Kohl's sale rack. rolleyes.gif).
 

 

post #18 of 21

btw, how many skier days are recorded in the US per year, 55 million?  That would come to about $60 in gear sales for every skier day.  Wow.

post #19 of 21
Quote:
Originally Posted by jrbd View Post

btw, how many skier days are recorded in the US per year, 55 million?  That would come to about $60 in gear sales for every skier day.  Wow.



Well, if you think about the retail cost of expensive new skis, and maybe skiing 15 days a year, and yes, that is true (and that is skis alone).  But yes, that is relatively expensive for alot of people.

post #20 of 21
Quote:
Originally Posted by nolo View Post


A question for you all: did you contribute to the ski industry's best year ever? 

 

I got new skis for La Nina--excellent move on my part!

Bought some awesome yellow pants on spring clearance.

 


Meh, just lift tickets.  Gotta say I still feel good gear wise for next season.  My kids will need some new thermals next season though..

 

Oooh, I did buy some new gloves with a gift certificate given to me by EpicSkiyahoo.gif

 

post #21 of 21
Would be interesting to figure out which variable was most predictive of equipment sales: snowfall, # new skiers, priceof equipment, outside economy. We're coming offa recession so that + good snow = more equipment. But Whiteroom's right. I was paying nearly as much for skis 20 years ago. Diff is then I paid full price because there were no deep markdowns at the end of the season. Skis didn't change much and neither didprices.
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