Yep, those who already bought get the lower price. See email text from vrz:
In celebration of the record-setting snowfall in Colorado and Lake Tahoe this season, we are reducing the prices on 2011-2012 season passes with a special, limited-time only offer.
Since you have already purchased your 2011-2012 season pass, you will automatically receive this new promotional price!
We have reduced the season pass price by $20 for adults and $10 for children, teens and seniors on the Epic Pass, Epic Local Pass, Epic 7 Day, Summit Value Pass, Tahoe Value Pass, Senior 10 Day (70+) and the Keystone/Breckenridge Senior (65+).
PRICE ADJUSTMENT / REFUND DETAILS:
• If you paid with $49 down, we will adjust the final payment balance due in the fall (mid-September) to reflect the lowered season pass price.
• If you paid in full with a credit card, we will refund your card the appropriate amount in approximately 4 weeks. (Your refund will come from Vail Pass Sales/Denver Sales)
• If you paid in full with a check or another form of payment, we will send you a refund check in the mail in approximately 4 weeks.
Thank you for your '11/'12 season pass purchase! See you on the slopes!