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Vail announces improvements across it's holdings...

post #1 of 22
Thread Starter 

Today we announced that we plan to invest approximately $83 million to $93 million in capital improvements across Vail, Beaver Creek, Breckenridge, Keystone and Heavenly, and an additional $30 million at Northstar-at-Tahoe, plus an additional $4 million to $6 million of "maintenance capital" at Northstar, for the 2011-2012 ski and snowboard season.

This investment is a reflection of our commitment to continually reinvesting in our resorts to create the experience of a lifetime our guests. We are currently receiving the highest guest satisfaction scores in the Company's history, representing significant increases over last year's record guest satisfaction performance, and we intend to continue to build upon that success with these investments.

Our capital expenditure plan for calendar year 2011 focuses on high-profile, high-return projects that underscore the commitment we have to our guests. Construction of the proposed capital improvement projects will begin this spring and summer, with completion expected prior to the start of the 2011-2012 winter season.

2011-2012 capital improvements include:

· A new on-mountain fine dining restaurant at Vail close to Mid-Vail at the base of the Look Ma trail

· A new high speed quad chairlift to replace the existing fixed grip lift in the Rose Bowl at Beaver Creek

· Upgrades and additions of new functionality in a second generation release of the Epic Mix application

· Further investments in marketing initiatives including customer relationship marketing (CRM) systems

· New family programming at Keystone to build on this year's successful efforts to reestablish Keystone as a premier family mountain

· Renovations at certain owned lodging properties

· New retail store build-outs across certain resorts

· A new high-speed lift at Northstar, serving expanded terrain and new ski runs adjacent to the existing Backside lift expanding skiable terrain at the resort by 10%

· A new 500-seat state-of-the-art on-mountain skier restaurant at the top of the Zephyr Express lift at Northstar

· Enhancements to the base village at Northstar in conjunction with the introduction of new tenants

Our total capital investments at Northstar will total approximately $30 million. As you can see, we have elected to take an aggressive approach with our first-time investments at Northstar. The resort already offers a comprehensive experience not otherwise found on the North Shore of Lake Tahoe, and we intend to further widen the gap with more family friendly terrain, more grooming and snowmaking, a best-in-class on-mountain dining experience, and a village experience that is far superior to any other destinations in the region. This will be the first of many steps to elevate Northstar to offer the exceptional guest experience found at Heavenly on the South Shore, and our other mountain resorts in Colorado.  

post #2 of 22


 

Quote:
Originally Posted by vail snopro View Post


· A new high speed quad chairlift to replace the existing fixed grip lift in the Rose Bowl at Beaver Creek

 


I have mixed feelings about this as this side of the mountain has some of my favorite terrain with some nice powder stashes that tend to last a bit longer, in part I think, because of how slow the current lift is.

 

post #3 of 22

What Vail should do is to extend their free shuttle services to include transportation to and from NorthStar and Heavenly.


 

post #4 of 22
Thread Starter 
Quote:
Originally Posted by agent.5 View Post

What Vail should do is to extend their free shuttle services to include transportation to and from NorthStar and Heavenly.


 



Free shuttle from Vail to N'star and Heavenly... Heck, I'd jump on that! I'd love to get home to ski more often!  hahah

 

post #5 of 22
Quote:
Originally Posted by agent.5 View Post

What Vail should do is to extend their free shuttle services to include transportation to and from NorthStar and Heavenly.


 


Not sure if this is what you mean, but a party bus between Vail and Heavenly/NorthStar would be fun- we could hit some of the smaller NV casinos as part of our bathroom breaks!  Of course, others might want to detour up to SLC and hit Snowbird if it is a powder day.

 

On a more serious note, I am a bit surprised that they don't run a shuttle service between their CO resorts- sure you can take the Summit Stage between Keystone and Breck, but you have to have a car to get between the Summit and Eagle resorts.  A connection between NorthStar and Heavenly might be nice also.

 

post #6 of 22

Ah......I was wondering why passes were on sale so early this year....

post #7 of 22

Ahh... let the grooming wars start....

Earlier ion the year Squaw announced a 50M investment in the mountain with improvements in on-mountain dining, and also more grooming and (hopefully) faster lifts.  I guess this is the NStar's answer to KSL's 50M investment.  

post #8 of 22

And how much is this going to increase ticket prices?

post #9 of 22

The party bus idea is great.  When I wrote that sentence, I meant Vail, the corporation.  Not Vail the ski resort.

 

Quote:
Originally Posted by MEfree30 View Post




Not sure if this is what you mean, but a party bus between Vail and Heavenly/NorthStar would be fun- we could hit some of the smaller NV casinos as part of our bathroom breaks!  Of course, others might want to detour up to SLC and hit Snowbird if it is a powder day.

 

On a more serious note, I am a bit surprised that they don't run a shuttle service between their CO resorts- sure you can take the Summit Stage between Keystone and Breck, but you have to have a car to get between the Summit and Eagle resorts.  A connection between NorthStar and Heavenly might be nice also.

 



 

post #10 of 22
Quote:
Originally Posted by agent.5 View Post

The party bus idea is great.  When I wrote that sentence, I meant Vail, the corporation.  Not Vail the ski resort.

 



 

Just think what I could have done with The Gathering with this.....OK.....everybody get on the bus, we are at Northstar tomorrow yahoo.gif
 

 

post #11 of 22
Thread Starter 
Quote:
Originally Posted by MEfree30 View Post

 

 

On a more serious note, I am a bit surprised that they don't run a shuttle service between their CO resorts- sure you can take the Summit Stage between Keystone and Breck, but you have to have a car to get between the Summit and Eagle resorts.  A connection between NorthStar and Heavenly might be nice also.

 



I'm not sure exactly what their purpose is, but I see Summit Cty buses over here in Vail quite regularly. Someone tried running a regular service between Summit and Vail a few seasons ago, but I believe it only lasted about a season or two. Must not be that much demand?

 

post #12 of 22

Thanks for the info

Guess a little money is still to be made in the ski industry!!!Nice

post #13 of 22

We are really excited about Northstars upgrades although, the new lift on the Backside really isn't going to help a bunch, it isn't where I would put it. 

post #14 of 22


 

Quote:
Originally Posted by vail snopro View Post





I'm not sure exactly what their purpose is, but I see Summit Cty buses over here in Vail quite regularly. Someone tried running a regular service between Summit and Vail a few seasons ago, but I believe it only lasted about a season or two. Must not be that much demand?

 


I think the RIGHT service would have some demand, but there are lots of hurdles like getting the word out, cost, convenience (where it picks up from and how you get there) and schedules (employees that cross commute need it to mesh with their work schedules while some skiers want early and others later)...the most practical way for it to work would be for Vail Corp to subsidize it and plug it to their employees and customers who arrive via CME (or live local without a car).  This might not directly show up to their bottom line, but I think it can't hurt to have their customers who normally go to Vail or Breck or Keystone or Beaver exposed to a different Vail resort- if they get tired of their regular/current resort, wouldn't it be better if they booked at another Vail resort as opposed to going to Snowbird or Jackson Hole or Whistler or Deer Valley, etc.?  

 

post #15 of 22

Ever the orphaned child, Keystone gets this:

 -New family programming at Keystone to build on this year's successful efforts to reestablish Keystone as a premier family mountain

 

Does that really qualify as a capital improvement?

post #16 of 22
Quote:
Originally Posted by Tog View Post

Ever the orphaned child, Keystone gets this:

 -New family programming at Keystone to build on this year's successful efforts to reestablish Keystone as a premier family mountain

 

Does that really qualify as a capital improvement?


Word I got is the old village is going to undergo a near total re-hab.
 

 

post #17 of 22

I was hoping Lift 17 at Vail would get replaced with a high speed. Have to think this will happen soon. Love to ski down Slot when heading to Blue Sky but don't enjoy the slow triple (17) back up.

post #18 of 22
Quote:
Originally Posted by Old Boot View Post

 

Guess a little money is still to be made in the ski industry!!!Nice


Guess where?

 

·A new on-mountain fine dining restaurant at Vail close to Mid-Vail at the base of the Look Ma trail

·Upgrades and additions of new functionality in a second generation release of the Epic Mix application

·Further investments in marketing initiatives including customer relationship marketing (CRM) systems

·New family programming at Keystone to build on this year's successful efforts to reestablish Keystone as a premier family mountain

·Renovations at certain owned lodging properties

·New retail store build-outs across certain resorts

·A new 500-seat state-of-the-art on-mountain skier restaurant at the top of the Zephyr Express lift at Northstar

·Enhancements to the base village at Northstar in conjunction with the introduction of new tenants 


 

 

post #19 of 22
Quote:
Originally Posted by Tog View Post

Ever the orphaned child, Keystone gets this:

 -New family programming at Keystone to build on this year's successful efforts to reestablish Keystone as a premier family mountain

 

Does that really qualify as a capital improvement?


I heard earlier this year that they are reluctant to put any $ that doesn't add to the bottom line as they may be looking to sell Keystone at some point...just a rumor from a foot soldier, so who really knows...

 

post #20 of 22
Thread Starter 
Quote:
Originally Posted by roundturns View Post

I was hoping Lift 17 at Vail would get replaced with a high speed. Have to think this will happen soon. Love to ski down Slot when heading to Blue Sky but don't enjoy the slow triple (17) back up.



We have been told by mgmnt that Ch 17 will be converted to a quad, if not this summer, then next. They seemed fairly certain of this.  Personally, I'd still like to see a lift go from the bottom of Forever to the confluence of Ch 3 and 7 (Wildwood).

 

post #21 of 22

running forever would be great, love that slope.

post #22 of 22

agreed!

 

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