This may turn out to be the case, but after two days of skiing them (and really NOT wanting to like them), I found them to be a very versatile ski that handled a wide range of conditions with ease (including refrozen crud from the day before, groomers, boot deep pow, windslab). As for the design, it's a love-it-or-hate-it thing, but I was stopped constantly by people who were interested in the skis and wanted more information about them. Oddly enough, I had the most interest from teens to early 20-somethings: most didn't care for the color, but they all thought the skis looked great. Again, I really didn't want to like them, but I did. I was only going to test them out for one day and I went back for seconds. The ski is not just a gimmick - I think that an intermediate to advanced skier who wants a "do it all" ski that lets them have fun and build confidence could really like this ski (I skied the 8.9 in a 186 for reference).
Game changer? Who knows. But the buzz out on the hill about the skis was interesting to be a part of. In the end, a radical appearance may be off-putting (it was to me initially), but the versatility was a pleasant surprise. But will the target market try it?