EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › Ski Gear Discussion › Goode News from SIA 2011
New Posts  All Forums:Forum Nav:

Goode News from SIA 2011

post #1 of 8
Thread Starter 




Many of Epic readers know that Goode has been an industry leader in carbon fiber poles but few have known that Goode has been producing skis for well over a decade. Goode has offered various incarnations of limited production pure carbon skis for everyone from club racers to pure powder skiers in limited quantities. 


For 2012 all this has changed, Goode has completely rewritten their business plan and is now taking their ski production mainstream. Where in previous years, Goode produced their product in China, they have now moved their production to Ogden Utah where they can take a ski right off the production line, mount up some bindings and iron in some wax and be testing it on the slopes in nearby Snowbasin w/in 30 minutes. How many (if any) full line manufacturers here in the states can do that? Few, if any. For this season, Dave Goode has brought in one if the industries most well respected people in Kurt Langford who was integral in Salomon’s rise in the 90’s. In the attached video, Kurt will be giving a product overview for the completely new line for 2012.


Having a ski company doing all of their production in the U.S., is indeed Goode news. 




Quote (From The Standard-Examiner):

OGDEN -- Officials of Goode Ski Technologies will announce at a news conference today the company has relocated its snow ski manufacturing operation from China to headquarters in Ogden.

The move coincides with Goode Ski's launch of 20 new carbon fiber ski models for the 2011-2012 season, said Kirk Langford, the company's vice president for worldwide sales and marketing.

Manufacturing at Goode Ski's headquarters at 2450 Wall Ave. will give the company more control over production and increase the ability to test skis quickly at Snowbasin and Powder Mountain resorts, Langford said.

It will also bring prestige to Ogden because each set of skis will be adorned with a sticker noting that they were made in the city, said Dave Goode, president and founder of Goode Skis.

"Manufactured in America and specifically in Ogden, Utah, is our message," Goode said, adding his company is the only one in Ogden to build skis locally. It already makes water skis at its headquarters.

Goode Ski is spending about $1 million for equipment to make snow skis, Goode said. It will still use a factory in China to make its ski poles.

Goode Ski plans to add as many as 30 employees in the next few months to accommodate its new manufacturing effort.

The company will have the ability to make 100 pair of skis a day based on customer demand, said Langford.

Goode Ski's decision to relocate manufacturing to Ogden is significant, Mayor Matthew Godfrey said in a statement.

"Goode Skis has always been in the forefront of innovation and this is one more example of their trail blazing," he said. "Changing world dynamics and demand for 'Made in America' products make this a wise move. Ogden's productive workforce and low cost of doing business along with local expertise in carbon fiber manufacturing make this a brilliant move on the part of Goode Ski Technologies.¬  I believe this will improve the bottom line for Goode while creating jobs for Ogden's local economy."

Goode Ski had been using a factory in China since 1998 to make its snow skis.

However, China is experiencing inflation and a shortage of factory workers because the government is encouraging citizens to remain in the areas where they live and not move to urban areas, Goode said.

The company moved to Ogden in 2004



Edited by Philpug - 3/14/11 at 5:58am
post #2 of 8

this indeed is exiting, really curious to their rocker collection

post #3 of 8
Originally Posted by AQPowderSki View Post

this indeed is exiting, really curious to their rocker collection

Being a Snowbasin guy, I often get the chance to get on some of the Goode product when the boys come up for testing.  These skis have always been pretty nice.  Amazing how much torsional rigidity and hard snow grip can be put into such a light ski.  Recently I had the opportunity to ski on some of next years new designs.  The wood core definitely adds a little more traditional feel to the way they ski.


A few weeks ago I was making an early run with Dave when he suggested I meet up with Kirk, who I have had the pleasure of knowing since I moved here 10 years ago, (BTW Kirk Langford, not Kurt) & try some of the new ones.  I spent a good part of the day with him switching from one model to the next.  I was able to ski on the 74, 82, & the 88.  All the skis felt great, the 74 would be my choice for beer league type racing or just carving it up on hard snow groomers, the edge grip on all these skis is phenomenal.  The 82 & the 88 for me would be great 50/50 skis, easy turning and slarvey when you want it, and grippy & carvey when you need it.  I didn't get to try the 98's, but the reactions of those that have been on them make me wish I had.


A few days later during an official demo day, I was assigned to the "Powder ski" category, luckily it was a powder day.  The only Goode that was on my list was the 116 Rahu.  Out of the 10 or so different brands & models I skied that day the Rahu was easily on my list for top 3.  The ski was silky smooth & nimble.  At the same time it had nice float along with the ability to cut through chop like a much heavier ski.  It gave my S7's a run for the money as far as versatility.  One difference was that its flatter camber made it a little smoother in the choppy snow & powder.


Dave, Kirk & Oliver (chief engineer) are all top notch skiers with racing backgrounds & a great luv for the sport.  They are high tech nerds who are also great athletes & big fun to ski with!


Goode also makes high end slalom waterskis that have been making their mark in that sport as well.




post #4 of 8

I really enjoy these SIA reports. Any idea if Faction will have wider representation in the North America next year?

post #5 of 8

There is a dark side to these things.  For those of you who want one, the TL;DR version of this:  I bet they would go out of business if they didn't move back to the US.  


So I worked my way through college on the east coast in a ski shop.  Sold LOTS of Goode poles.  When I moved to the West Coast, I sold so many poles at a new shop (somewhat lower end shop that sold 4-5 pair of $100 poles a year) I sold through all their poles and ended up selling 20+ pairs that season after reorders.  As a young fellow just getting started, I never owned a pair myself.  Even with the pro deal, I just didn't spend the money on it for whatever reason but always wanted a pair.  


A few (wow time flies maybe 2005?  2006? not sure) years back, my business partner (now I own a small healthcare technology business) bought me a pair as a thank you for Christmas.  He had heard me mention these poles a million times and thought it would be a great gift - the kind you don't buy yourself but would love to have.  He also bought himself a pair.  They were $120 each but figured they would be worth it.  


Well it just so happens that this was Goode's first year manufacturing in China.  Now before you think I am a flag waving - ain't made here it is junk guy - part of my business at the time was outsourcing to China.  The folks I worked with in China were an absolute pleasure to work with and maybe some of the best capitalists I have ever known.  I have things made in China that are the best things I own.  The thing is that if you are working with a premium product, you need a lot more control over your factory if you want to keep it a premium product.  Nothing is free and while there are certainly savings to be had, selling an inferior product at a premium price is a quick way to lose customers.  


Case in point - these poles were the worst poles I have ever owned.  When you first looked at them, the colors were all off.  I mean the plastic in the grip was faded and more pink than orange whereas the rest was supposed to be Orange.  The Adjustable grip feature quickly self destructed on two of the four poles and the metal ice tips on three of them broke off.  I mean - they are poles.  These things shouldn't self destruct.  They did.  The grips shredded / flaked very quickly and basically fell apart.  I ran into an old customer a year ago on the hill and he thanked me for making him buy the poles.  They were 13 years old and looked great.  While I didn't remember selling them to him specifically, it was telling that the quality took a huge hit when they went to China.  


We ordered (paid for) replacement parts to keep them running for a while and have since switched to 6 Speeds from K2 (made in China).  They are great poles and everything I had hoped the Goode's would be.  I had hoped that maybe in year two or three of Goode being over there, they could have worked out the issues, but I certainly wasn't going to give them another chance.  I wrote them a letter detailing this after one season with the cursed pair detailing most of this.  They said sorry, but nothing they could do since the issue I described seemed isolated to just me.  Now let me tell you. . . there is no way that is the case and there is no way that I was the only one who noticed.  This was not a premium response.  


For what it is worth, I wish them well.  While I don't work in a shop anymore, I am constantly talking to people on the lift, invariably about gear.  People find out about gear from me all the time.  One thing I try not to talk about is poles.  I don't like being negative when I am skiing (maybe I can't because I love it so much and get temporary optimist-sickness).  Either way, I hope this works for them.  The idea of a company here in the states making great products that they love is a pretty cool thing.    

post #6 of 8

This was a very helpful interview. As someone who isn't familiar with the Goode brand but is in the market for a couple pair of skis, I will be adding these to my list of options for next season. Thanks Phil.

post #7 of 8

I reciently had the opportunity to evaluate 2012 Goode Skiis.

In a nutshell,,this product is to be take seriously,,,all of the "old" negatives are out the window. It is clearly a "new day" with this product[s].

Take the time to take them out for yourself. To remove them from your short list due to hearsay  could be a disservice to yourself AND the product.


post #8 of 8

I am riding a pair of 4 year old Goode 78 (maybe 74 - I'm not sure) skis. While they have softened a bit, they still work quite well. The longevity is excellent with the skis outliving the Salomon bindings. I like bumps - where these skis excel - so I am not easy on the skis. I do ride other skis during the year but these are my favorites. My son's Goode 90 (maybe 88) skis did soften a lot to where they don't hold well on hard snow - but we all fight over who gets to ride them in the powder. I love the light weight!


New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Ski Gear Discussion
EpicSki › The Barking Bear Forums › On the Snow (Skiing Forums) › Ski Gear Discussion › Goode News from SIA 2011